Marketing Strategist: Acquisition Excellence

2 days ago

Melbourne, Victoria, Australia beBeeAcquisition Full time $160,000 - $200,000
Marketing Strategist: Designing Acquisition Excellence

The role of a Marketing Strategist is pivotal in driving business growth through innovative marketing campaigns. We are seeking an exceptional candidate to lead our acquisition marketing efforts, designing and executing strategies that elevate brand visibility and drive customer engagement.

  • Key Responsibilities:

  • Develop and execute comprehensive marketing plans that align with business objectives, targeting new customer acquisition and retention.

  • Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives, leveraging data-driven insights to inform decision-making.

  • Design and implement engaging digital media campaigns, utilizing social media platforms, email marketing, and content creation to resonate with target audiences.

  • Manage relationships with external agencies, ensuring effective delivery of marketing services and optimizing campaign ROI.

  • Provide regular reporting on campaign performance, offering actionable insights to stakeholders and informing future marketing strategy.

Requirements:

  • Proven experience in direct acquisition marketing, preferably in the financial services industry or similar regulated sectors.

  • Strong understanding of digital media, ATL campaigns, and integrated marketing planning.

  • Demonstrated success in managing agency relationships and delivering results through partners.

  • Ability to work across customer lifecycle stages, with a focus on acquisition and performance.

  • Commercially focused with a strong performance and results mindset.

  • Collaborative and adaptable in a fast-paced environment.

  • Confident communicator, capable of influencing at senior levels.

  • Creative thinker, always seeking new ways to drive acquisition performance.

  • Strong attention to detail and operational rigour.

Benefits:

  • A dynamic and supportive work environment that fosters growth and development.

  • A competitive salary and benefits package, recognizing individual contributions to the organization's success.

  • Ongoing training and professional development opportunities, ensuring employees remain at the forefront of industry trends.

Why Join Us?

We offer a unique opportunity for talented professionals to contribute to a forward-thinking organization, shaping the future of marketing excellence. If you are passionate about driving business growth through innovative marketing strategies, we invite you to apply for this exciting role.

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