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Marketing Automation Specialist

2 months ago

Melbourne, Victoria, Australia Betfair Full time
About Betfair

Betfair is a pioneering company that has disrupted the Australian sports betting industry with its innovative approach and commitment to responsible business practices. Our inclusive culture values diversity of thought and fosters a supportive environment where employees can thrive.

Job Summary

We are seeking an analytical and motivated Marketing Automation Specialist to join our team. In this role, you will provide valuable digital, campaign, and business insights and reporting, as well as manage data flows between various Martech platforms, the Customer Data Platform (Segment), and our data warehouse (Snowflake).

Key Responsibilities
  • Lead data activation and automation within Braze and the CDP, supporting the lifecycle team.
  • Manage data integrations between all Martech platforms, working as a partner with the Tech team.
  • Support improvements to our tagging and tracking, ensuring best practices are used across the business and there is an appropriate level of data availability for reporting.
  • Develop a roadmap for current and future digital analytics/marketing technology projects by engaging with business leaders, understanding key problems, and devising solutions.
  • Seek out ways to develop and innovate marketing automation processes.
  • Lead all reporting and target setting, and manage needs of senior stakeholders across general marketing, campaign reporting, and individual team performance.
  • Proactively seek areas of analysis, growth opportunities, and customer identification in line with the business' acquisition and customer lifecycle funnel strategies.
  • Assist the wider Analytics team with any requested insights and reporting, including business performance and experimentation set up and reporting.
  • Support development of broader Data & Analytics strategy.
  • Be a leader within the data community, finding ways to bring data users closer together and improve ways of working.
Requirements
  • Relevant degree in a related discipline.
  • Aligned experience in a similar role (at least 4 years).
  • Exceptional analytical skills, particularly using SQL.
  • Well-developed experience and knowledge of common digital marketing platforms (Google Analytics, Google Ads, Facebook, etc.) and reporting.
  • Excellent consulting and internal customer service skills.
  • An interest in marketing automation and the passion/drive to learn more.
Benefits
  • Incredibly flexible working arrangements.
  • Tailored leave options – competitive parental leave, cultural leave swap, volunteer leave, study leave, etc.
  • A genuine focus on personal and professional development – including a combination of incredible internal Leadership Development Programs, peer-to-peer learning, and self-chosen learning opportunities.
  • Up to $2000 per year for you to choose how you spend through our much-loved BestYou program.
  • An ongoing commitment to Diversity and Inclusion.
  • Supportive wellbeing initiatives, including access to our Employee Assistance Program.
  • A dedicated internal events team focused on bringing a mix of educational, social, celebratory, and philanthropic activities.
  • A generous bonus scheme – if we win, you win. And we like to win.