Digital Acquisition Specialist
1 day ago
We are seeking a highly experienced digital acquisition specialist to lead our global performance marketing strategy from Sydney.
This role oversees the end-to-end digital acquisition funnel with a strong focus on PPC, analytics, and multi-market growth. The position also owns the Performance Team based in Malaysia, managing cross-channel campaigns and ensuring alignment with business goals across regulated regions.
This role is ideal for someone with 7+ years' experience in financial services or other highly regulated industries, and a strong grasp of digital advertising within highly regulated environments. Experience in high-growth, early-stage fintechs (Year 0-3) and deep knowledge of Meta and Google Ads compliance will thrive in this role.
Responsibilities- Own and drive paid media strategy across Google Ads, Meta, and other key platforms.
- Lead campaign execution, optimization, and scaling with full-funnel ownership.
- Ensure campaigns adhere to stringent platform compliance (forex/CFD/crypto).
- Implement testing, bidding strategies, and optimization frameworks to increase ROI.
- Lead, mentor, and manage the Malaysia-based Performance Team (Paid Media, Brand Campaigns, Performance Analytics).
- Ensure smooth team operations across all paid acquisition channels.
- Set clear KPIs and performance expectations in line with global marketing goals.
- Oversee all tracking, analytics, and reporting using GA4, Appsflyer, and GTM.
- Manage server-side tracking integration with backend systems (e.g., Snowflake).
- Own UTM tracking protocols and campaign attribution accuracy across platforms.
- Work with BI and dev teams to ensure robust data infrastructure and dashboards.
- Navigate and apply platform-specific compliance rules for forex/CFD/crypto across Google and Meta Ads.
- Collaborate with compliance and legal teams to future-proof campaign setup.
- Explore and manage campaigns via Taboola, AdRoll, direct buys, and programmatic platforms (e.g., DV360, TTD).
- Identify high-intent inventory sources for niche market penetration.
- Deliver strategic market recommendations based on regional data and insights.
- Help shape campaigns in emerging or underperforming regions.
- 7+ years in digital performance marketing, ideally in financial services or other highly regulated industries.
- Proven track record managing teams and digital budgets in regulated environments.
- Demonstrated success in early-stage fintech or startup environments (0-3 years).
- Expertise in Meta Ads & Google Ads policy and account structures.
- Solid experience with GA4, Appsflyer, GTM, and backend integration with BI/data teams.
- Strong analytical and reporting skills, with hands-on UTM and attribution knowledge.
- Desirable: Experience in Taboola, Adroll, or direct media buying.
- Excellent leadership and cross-functional collaboration abilities.
- Enjoy the flexibility to work remotely with flexible hours that support a healthy work-life balance.
- Access to a variety of training opportunities to enhance your skills and promote professional growth.
- Free food and snacks during work hours to help maintain energy and productivity.
-
Digital Talent Acquisition Specialist
1 week ago
Sydney, New South Wales, Australia beBeeTalent Full time $170,000 - $180,000A dynamic and innovative company is seeking a Digital Talent Acquisition Specialist to join their team. As a key member of the human resources department, this individual will be responsible for identifying, attracting, and hiring top talent in the digital space.Key responsibilities include:Developing and implementing effective recruitment strategies to...
-
Digital Acquisition Specialist
2 days ago
Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $135,000Growth Marketing Manager RoleThis position leads customer acquisition for a fast-growing market, combining analytical rigor with creative flair to drive growth.Responsibilities:Performance Marketing & Paid Social: Champion performance marketing, scaling acquisition across multiple channels, and lead paid social content strategy - generate and test ideas,...
-
Sydney, New South Wales, Australia beBeeDigital Full time $80,000 - $100,000Job DescriptionThe role of a Digital Marketing Specialist is to drive the company's digital acquisition channels, leveraging enthusiasm and digital savvy to develop professionally. With significant ownership over key digital marketing initiatives across Australia & New Zealand, this position offers pathways for career growth alongside a committed and...
-
Digital Acquisition Director
3 days ago
Sydney, New South Wales, Australia beBeeSenior Full time $180,000 - $250,000Job Title: Digital Acquisition DirectorWe are seeking a highly skilled and experienced leader to oversee our digital acquisition strategy. This is a hands-on role that requires you to drive the implementation of modern web technologies and robust engineering practices.You will lead a team of technologists responsible for attracting customers and converting...
-
Digital Acquisition Director
4 days ago
Sydney, New South Wales, Australia beBeePerformance Full time $130,000 - $195,000Acquisition Strategist Job DescriptionWe are seeking a seasoned and commercially-minded professional to drive acquisition volumes, maximize margin, and strengthen our ecosystem across key digital and offline channels.Key ResponsibilitiesOwn execution of acquisition end-to-end, from hitting volume targets to optimizing margin and channel profitability.Lead a...
-
Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $80,000 - $110,000Job Opportunity: Digital Marketing SpecialistAs a key player in our digital marketing team, you will have the opportunity to drive successful campaigns from conception to execution. Your primary responsibility will be to oversee day-to-day operations of performance marketing channels, including search, social, and app store advertising.About the RoleOwning...
-
Digital Acquisition Director
7 days ago
Sydney, New South Wales, Australia beBeeStrategist Full time $120,000 - $180,000Drive GrowthWe are seeking a strategic and analytical digital marketer to lead the growth of our organisation through high-impact B2C lead generation strategies. This role owns the full digital acquisition funnel—from cost-per-lead (CPL) to enrollment—ensuring strong ROI and alignment with business objectives.You will oversee paid media performance...
-
Senior Lead Acquisition Specialist
4 days ago
Sydney, New South Wales, Australia beBeeAcquisition Full time $140,000 - $180,000Lead Acquisition Specialist">About the Role">We're seeking a highly skilled Lead Acquisition Specialist to lead our Acquisition and Portfolio Management Team. This is a people leadership role, responsible for driving end-to-end acquisition and retention strategies for Personal Loans.">Main Responsibilities">Oversee performance across digital, paid, owned,...
-
Chief Digital Acquisition Officer
1 day ago
Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $120,000 - $150,000Job OverviewThe role of a Digital Marketing Manager is pivotal to executing and engaging with customers and retailers through our online presence, including website, email, SMS, and social media.This position involves developing and executing the marketing digital strategy across paid, search, paid social, and display channels to support market...
-
Senior Digital Acquisition Leader
2 days ago
Sydney, New South Wales, Australia beBeeDigitalAcquisition Full time $192,736 - $223,824Job Title: Senior Digital Acquisition LeaderJob DescriptionWe are seeking an experienced leader to spearhead our digital acquisition strategy and execution. The successful candidate will be responsible for driving innovation, building a high-performing team, and delivering exceptional customer experiences.Key ResponsibilitiesLead the development of our...
