Digital Acquisition Specialist
3 days ago
This position leads customer acquisition for a fast-growing market, combining analytical rigor with creative flair to drive growth.
Responsibilities:- Performance Marketing & Paid Social: Champion performance marketing, scaling acquisition across multiple channels, and lead paid social content strategy - generate and test ideas, brief designers/creators, and optimise to maximise efficiency and conversion.
- Local Growth Levers: Own high-impact campaigns & our Refer-a-Friend programme to drive user growth, collaborating closely with the ANZ Campaigns & CRM team.
- Budget & Analytics: Take ownership of the NZ acquisition marketing budget, ensuring resources are allocated efficiently for maximum impact.
Essentials To Succeed:
Experience & Skills:
4–6 years in growth, performance, or digital marketing, ideally in tech, e-commerce, or high-growth environments;
Scaling paid digital campaigns (Meta, Google, TikTok, YouTube);
Data literate, able to use insights to drive optimisations and inform decisions.
Solid experience with budget management and Excel/Sheets;
A strong balance of analytical chops and creative spark;
Have worked closely with creative teams and/or creators to develop high-performing ads;
Track record of collaborating cross-functionally across creative, CRM, and business teams;
Winning Traits:
High ownership - you run with projects and don't wait to be told what to do;
Thrive in fast-paced environments with a solutions-first attitude;
A natural communicator who can influence and collaborate with ease;
Growth mindset: You're not afraid to test, fail fast, and scale what works;
About Us:
We celebrate diversity and are committed to creating an inclusive environment for all employees. We look for candidates who are excited to help us become a household name in New Zealand and across markets.
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