Digital Acquisition Director

1 day ago

Sydney, New South Wales, Australia beBeeStrategist Full time $120,000 - $180,000
Drive Growth

We are seeking a strategic and analytical digital marketer to lead the growth of our organisation through high-impact B2C lead generation strategies. This role owns the full digital acquisition funnel—from cost-per-lead (CPL) to enrollment—ensuring strong ROI and alignment with business objectives.

You will oversee paid media performance across channels like Google Ads, Meta, and LinkedIn, while collaborating cross-functionally with marketing, sales, finance, and compliance teams. You'll manage agency partners and use data to continuously optimise acquisition campaigns.

This is a high-impact role ideal for an experienced digital marketer who thrives on driving measurable growth in a fast-paced environment.

About The Role
  • Develop and execute paid media strategies across Google Ads, Meta, LinkedIn, and YouTube
  • Own key performance metrics including CPL, conversion rates, and channel efficiency
  • Analyse campaign and funnel data using Salesforce dashboards and behavioural analytics
  • Lead agency relationships, ensuring clear targets and campaign alignment
  • Oversee testing initiatives (A/B, multivariate) to improve lead quality and conversion rates
  • Collaborate with internal stakeholders to align acquisition efforts with business goals
  • Provide clear and actionable performance reports to senior leadership
Key Responsibilities
  • Manage and report on acquisition budgets, reallocating based on performance
  • Collaborate with internal stakeholders to drive business growth
  • Continuously improve lead generation and conversion processes
Requirements
  • 5+ years' experience in digital acquisition or performance marketing roles, ideally in B2C lead generation
  • Deep expertise in Google Ads, Meta, LinkedIn, and campaign performance analysis
  • Strong data literacy and proficiency in Salesforce reporting
  • Demonstrated ability to manage and optimise large-scale budgets
  • Excellent written communication, project management, and stakeholder engagement skills
  • A commercial mindset with attention to detail and strong analytical thinking
What We Offer
  • Flexible Working Arrangements
  • Career Growth Opportunities
  • Vibrant Office Culture
  • Employee Assistance Program (EAP)
  • Ongoing Training & Support
  • Complimentary Short Courses
  • Monthly Celebrations & Social Events
  • Paid Volunteer Days
  • Collaborative Team Environment

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