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Chief Digital Acquisition Officer

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $120,000 - $150,000
Job Overview

The role of a Digital Marketing Manager is pivotal to executing and engaging with customers and retailers through our online presence, including website, email, SMS, and social media.

This position involves developing and executing the marketing digital strategy across paid, search, paid social, and display channels to support market targets.

Working closely with senior management and cross-functional teams to develop digital strategies and implement campaigns and content across all digital channels.

Providing expert advice on digital, email, social media, direct marketing, and privacy laws to stakeholders.

Main Responsibilities
  • Develop key digital initiatives to drive engagement and acquisition across social and digital channels.
  • Manage the implementation of eCRM strategy (acquisition) at a portfolio level.
  • Identify key insights from digital data and sales analysis to generate campaign concepts and content for multiple brands.
Requirements
  • Tertiary qualification in a related field, preferably in Marketing or Communications.
  • Strong track record in Content, Digital, or Brand Management responsible for multiple brands.
  • Website management, backend knowledge, and CRM experience essential.
  • Retail and/or property experience advantageous.