Programmatic Media Strategist

3 weeks ago


Perth, Western Australia Mediabrands Full time
Unlock Your Potential as a Senior Activations Manager

We are seeking a seasoned Senior Activations Manager to join our Mediabrands team in this exciting opportunity. As a key member of our Addressable Activations team, you will be responsible for creating and executing digital marketing strategies for top brands.

About the Role:
  • Collaborate with AdOps and Agency teams to set up campaigns
  • Implement IO requirements in DSP consoles
  • Generate pixels/beacons for DSPs
  • Analyze DSP and Ad-Server data for daily statistical insights
  • Track post-campaign activities and troubleshoot issues
  • Communicate campaign status to Client Service teams
  • Deliver performance reports using advanced tools
Requirements:
  • 4+ years experience in programmatic media, including working with DSPs like DV360 or The Trade Desk
  • Proven track record in planning, implementing, and optimizing campaigns within DSPs
  • Confidence in creating digital strategies and presenting insights to clients
  • Advanced Excel skills, data visualization, charting, and analysis
  • Ability to manage complex campaign performance details
  • Familiarity with ad networks, exchanges, or auction marketplaces
  • Understanding of the digital landscape and willingness to learn about emerging technologies
About KINESSO:

KINESSO is the technology-driven performance marketing agency at the heart of IPG Mediabrands. We leverage our capabilities in optimization, analytics, AI, and experimentation to deliver actionable growth for our agency partners and clients.

With extensive offerings spanning performance marketing and data & technology, we offer an end-to-end engine of planning and optimization, delivering data-driven strategies for social platforms, e-commerce growth, and curated marketplaces tailored to each client's needs.

We Value Diversity:

We strive to create a workforce that reflects the community we serve. We welcome applicants from diverse backgrounds and experiences, including First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and culturally and linguistically diverse individuals.

We aim to make the recruitment process accessible and inclusive. If you require any accommodations or have concerns, please reach out to us.



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