Digital Marketing Strategist for Performance Agencies
11 hours ago
About the Role:
We are seeking an experienced Digital Marketing Strategist to join our team at Mediabrands, as a Senior Manager Addressable Activations. In this role, you will be responsible for creating and executing digital marketing strategies for key brands, advising on the best media strategy and fulfilling campaign implementation via DSP trading.
Key Responsibilities:
- Collaborate with AdOps and Agency teams on campaign setup
- Evaluate IO requirements and implement them correctly in DSP consoles
- Generate and distribute pixels/beacons for DSPs
- Analyze daily statistical data from DSP and Ad-Server
- Track, measure and analyze post-campaign activities and troubleshoot as required
- Communicate campaign status to Client Service teams
- Generate and deliver performance reports using advanced tools
About You:
To be successful in this role, you should have 4+ years of experience in programmatic media, including working with DSPs such as DV360, Trade Desk or other.
You should also possess advanced excel skills, data visualization, charting and analysis abilities. Additionally, you should have a solid understanding of ad networks, exchanges, or auction marketplaces, and be familiar with the digital landscape.
Our Company:
KINESSO is a technology-driven performance marketing agency that sits at the heart of IPG Mediabrands. We provide actionable growth for our agency partners and clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation.
With over 6,000 employees operating in more than 60 countries, we offer extensive offerings spanning across performance marketing and data and technology. Our aim is to create a workforce that reflects the community in which we live, and we encourage applications from diverse backgrounds.
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