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Strategic Media Activation Specialist

1 month ago

Perth, Western Australia Mediabrands Full time
About the Role

As a Senior Manager, Addressable Activations within the IPG Mediabrands network, you will create and execute digital marketing strategies for key brands, advising on the best media strategy and fulfilling campaign implementation via DSP trading.

This role involves collaborating with AdOps and Agency teams on campaign set up, ensuring IO requirements are correctly implemented in DSP consoles, generating and distributing pixels/beacons for DSPs, and using DSP and Ad-Server data for daily statistical analysis.

You will track, measure, and analyze early post-campaign activities and troubleshoot as required, communicate campaign status to Client Service teams, and generate and deliver performance reports using advanced tools.

Key Responsibilities
  • Collaborate with AdOps and Agency teams on campaign setup
  • Ensure IO requirements are correctly implemented in DSP consoles
  • Generate and distribute pixels/beacons for DSPs
  • Use DSP and Ad-Server data for daily statistical analysis
  • Track, measure, and analyze early post-campaign activities and troubleshoot as required
  • Communicate campaign status to Client Service teams
  • Generate and deliver performance reports using advanced tools
About You
  • 4+ years experience in programmatic media including working with DSP's such as DV360, Trade Desk or other
  • Experience planning, implementing, and optimizing campaigns within DSPs
  • Confident in creating digital strategy and presenting insights to clients
  • Advanced Excel skills, data visualization, charting, and analysis
  • Ability to organize and manage detail work campaign performance
  • Solid understanding of ad networks, exchanges, or auction marketplaces
  • Understanding of the digital landscape with a desire to learn about emerging technologies
  • The ability to have fun
Estimated Salary: $120,000 - $150,000 per annumAbout KINESSO

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.