Digital Media Strategist
7 hours ago
About the Role:
We are seeking a highly skilled Digital Media Strategist to join our team as a Senior Activations Manager within the IPG Mediabrands network.
As a key member of our team, you will be responsible for creating and executing digital marketing strategies for key brands, advising on the best media strategy and fulfilling campaign implementation via DSP trading.
Key Responsibilities:
- Collaborate with AdOps and Agency teams on campaign setup
- Ensure IO requirements are correctly implemented in DSP consoles
- Generate and distribute pixels/beacons for DSPs
- Use DSP and Ad-Server data for daily statistical analysis
- Track, measure, and analyze early post-campaign activities and troubleshoot as required
- Communicate campaign status to Client Service teams
- Generate and deliver performance reports using advanced tools
About You:
- 4+ years experience in programmatic media, including working with DSPs such as DV360, Trade Desk, or other
- Experience planning, implementing, and optimizing campaigns within DSPs
- Confident in creating digital strategy and presenting insights to clients
- Advanced Excel skills, data visualization, charting, and analysis
- Ability to organize and manage detail work campaign performance
- Solid understanding of ad networks, exchanges, or auction marketplaces
- Understanding of the digital landscape with a desire to learn about emerging technologies
- The ability to have fun
Why Choose Us:
KINESSO is the technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.
With over 6,000 employees operating in more than 60 countries, we offer an end-to-end engine of planning and optimization while delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.
We Value Diversity:
We encourage and celebrate diversity, welcoming applicants from all backgrounds and experiences. We recognize the unique barriers faced by trans & gender-diverse applicants and invite them to reach out to discuss any concerns in the recruitment process.
Earn $90,000 - $110,000 per annum:
Our competitive salary reflects the value we place on your skills and experience. With opportunities for career growth and professional development, we offer a dynamic and supportive work environment that fosters success and well-being.
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