Digital Marketing Strategist

1 month ago

Perth, Western Australia Mediabrands Full time
About the Role

The Addressable Executive is a key role within our team with a focus on both implementation and client relationships. This position will work on a range of our leading clients with the aim of becoming a trusted advisor.

Responsibilities
  • Develop and nurture relationships with Agency team and direct clients to become a trusted source of Addressable knowledge, owning the relationship of a client portfolio.
  • Develop relationships with AdTech vendors and media partners to remain at the forefront of industry changes, uncover benefits and opportunities for clients to deliver business outcomes.
  • Respond to campaign briefs in line with agency planning process, whilst ensuring digital best practice is implemented with reference to research/sources for validation.
  • Evangelize Kinesso solutions by familiarizing agency teams with product offering as well as industry updates.
  • Provide agency partners with thought leadership and education ahead of brief where relevant.
  • Curation of case studies for internal knowledge share and PR purposes.
  • Lead campaign KPI fulfillment on behalf of team portfolio. Collaborate with Client Advisory team to extract optimal campaign performance, fulfill client objectives and hero campaign results through an insights-led approach.
About You

We are seeking an experienced professional with a strong background in programmatic media, including working with DSP's such as DV360, Trade Desk or other.

  • 1+ years experience in programmatic media, including working with DSP's such as DV360, Trade Desk or other
  • Experience planning, implementing and optimizing campaigns within DSPs
  • Confident in creating digital strategy and presenting insights to clients
  • Advanced excel skills, data visualization, charting and analysis
  • Ability to organize and manage detail work campaign performance
  • Solid understanding of ad networks, exchanges, or auction marketplaces
  • Understanding of the digital landscape with a desire to learn about emerging technologies
About Us

KINESSO is the technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

The company has more than 6,000 employees operating in more than 60 countries. We value unique backgrounds and experiences to encourage and celebrate diversity.

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