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Digital Marketing Strategist

2 months ago

Perth, Western Australia Mediabrands Full time

About KINESSO

KINESSO is a technology-driven performance marketing agency at the heart of IPG Mediabrands, providing actionable growth for partners and clients. We transform 'action' into 'outcome' through optimization, analytics, AI, and experimentation.

We offer extensive capabilities in performance marketing and data technology, driven by consumer behavior understanding. Our end-to-end engine covers planning and optimization, data-driven strategy for social platforms, e-commerce growth, and curated marketplaces tailored to each client's needs.

With over 6,000 employees across 60 countries, we are fueled by a collective power that serves as the industry's most powerful delivery engine.

About the Role:

As a Senior Manager, Addressable Activations, you will create and execute digital marketing strategies for key brands, advising on media approaches and fulfilling campaign implementation via DSP trading.

Key Responsibilities:

  • Collaborate with AdOps and Agency teams on campaign setup
  • Ensure IO requirements are correctly implemented in DSP consoles
  • Generate and distribute pixels/beacons for DSPs
  • Use DSP and Ad-Server data for daily statistical analysis
  • Track, measure, and analyze early post-campaign activities and troubleshoot as required
  • Communicate campaign status to Client Service teams
  • Generate and deliver performance reports using advanced tools

About You:

  • 4+ years of experience in programmatic media, including working with DSPs like DV360 or Trade Desk
  • Experience planning, implementing, and optimizing campaigns within DSPs
  • Confident in creating digital strategies and presenting insights to clients
  • Advanced Excel skills, data visualization, charting, and analysis
  • Ability to organize and manage detailed campaign performance
  • Solid understanding of ad networks, exchanges, or auction marketplaces
  • Understanding of the digital landscape with a desire to learn about emerging technologies
  • The ability to have fun

Benefits:

  • Largest global digital marketing agency with 6200+ experts across 60 offices globally
  • Unlimited time off (Leave+), birthday, anniversary, monthly wellness days, and progressive parental leave policies
  • Hybrid working model and incredible office culture with opportunities for global transfers, internal secondments, and travel
  • Mentorship programs, learning modules, and professional skills training to support your career ambitions
  • Wellness programs including access to an EAP and wellness coaching
  • Agency perks, early finish Fridays, culture club, breakfast, health, and wellbeing initiatives

Salary: $110,000 - $140,000 per annum based on location and experience.