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Marketing Manager

1 month ago

Cremorne, Australia Platypus Full time

About the Role: Platypus Shoes is seeking a highly motivated and organized Marketing Coordinator to play a key role in the successful execution of retail marketing initiatives across our Australia and New Zealand stores.

This role requires a proactive thinker with a focus on delivering the successful rollout of all retail marketing collateral, end-to-end management of the marketing responsibilities within our new stores and refits, relationship management with our print partners, and the ability to adapt within a fast-paced retail environment.

Your key responsibilities will include:

New Store Opening Strategies:

  • Take ownership of new store opening strategies, ensuring they align with brand objectives and deliver positive ROI.
  • Collaborate with cross-functional teams to coordinate all aspects of the new store launch, from internal print collateral to store activations.
  • Provide detailed reporting and KPI measurements post every store opening event.

Budget Management:

  • Own and manage budgets for various projects, including new store openings, retail activations, and campaign assets.
  • Manage the quoting process with multiple suppliers to ensure cost efficiencies are found.

Retail Activations:

  • Execute retail activations in collaboration with the retail team, creating engaging and memorable experiences for customers.
  • Oversee the implementation of retail marketing plans, ensuring alignment with overall brand strategy.

Purchase Orders (POs) and Invoicing Management:

  • Create and manage purchase orders and invoices for various marketing projects.
  • Ensure accuracy in financial documentation and adherence to company policies.

Centre Management Relationship Development:

  • Develop and nurture relationships with centre management to enhance collaboration and support for store initiatives.
  • Work closely with shopping centre representatives to optimize Platypus Shoes' presence within each retail location.

Ownership of the Marketing Print Distros:

  • End-to-end management of the marketing distros to ensure they are kept up to date and are correct.
  • Manage the briefing and creation of project-specific distros to the agency and print partners.
  • Manage the lifecycle of assets – Retail Stores, Centres, Centre Media Sites.

To succeed in this role, you will need to have:

  • Ability to work in a fast-paced environment.
  • Strong organizational skills with the ability to multitask.
  • Critical thinking and problem-solving skills.
  • Excel skills are a must.