Senior Brand Manager
20 hours ago
At Mattel, we're passionate about creating innovative products and experiences that inspire, entertain, and develop children through play. As a Senior Brand Manager, you'll play a key role in driving the development of annual marketing plans for long-term growth on our iconic brands.
Key Responsibilities:
- Develop and execute go-to-market plans for designated brands, aligned with global priorities and targets.
- Evaluate and re-evaluate plans in line with business needs, changing marketplaces, key objectives, and initiatives.
- Analyze and interpret marketing, trade, and consumer research information to inform pricing, promotions, distribution channels, advertising, and competition.
- Make recommendations on product development to ensure local requirements are considered.
- Review weekly POS, NPD, and sales information to recommend changes in pricing, media, and product mix.
- Set high-level A&P plans and direction, working with Brand Managers and coordinators to ensure budgets are maintained and accurate.
- Set local brand objectives to align with short- and long-range strategies, in alignment with global targets.
- Collaborate with Mattel Sales to develop plans to create additional sales opportunities for retailers, driving YOY growth.
- Lead the business unit from a marketing perspective, working closely with Sales BU lead to ensure business financial targets are being achieved.
Requirements:
- Tertiary qualified in marketing, business management, economics, or other business-related disciplines.
- 5+ years of experience as a Brand Manager.
- A love of finding answers through numbers.
- Experience working with retailers to build and execute plans.
- Experience partnering with Sales Teams for shared results.
- The ability to inspire, engage, and influence others.
Join us at Mattel, where creativity is our superpower, and we're passionate about making a difference in the lives of children and families around the world.", "company": "Mattel, Inc.", "location": "Richmond, Victoria", "category": "Marketing"}
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