Assistant Brand Manager

4 months ago

Richmond, Australia Mattel Full time

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play.

At Mattel we are at our best when every member of our team feels respected, included, and heard. We are committed to facilitating a diverse and inclusive workplace that values and shares an infinite range of ideas and voices that evolve and broaden our perspectives. We also aim to create a family-friendly workplace that makes it possible for our team to more easily balance family life and their work at Mattel. This culture has been recognised by our team and Mattel ANZ have been certified as a Great Place to Work company

Mattel Australia & New Zealand are seeking a proactive and passionate Assistant Brand Manager to join our Marketing team This role will focus on continuing to build brand love via product range and marketing executions, through supporting the team in the development, execution and measurement of programs.

**As a**n Assistant Brand Manager you will be responsible for**:

- Contributing to and executing marketing campaign plans for designated brands in conjunction with the Senior Marketing Manager & Senior Brand Manager.
- Liaising with Mattel’s media, digital, creative & PR agencies on key marketing campaigns and undertaking post analysis of all campaigns incorporating key learnings for future programs.
- In conjunction with the Senior Marketing Manager & Senior Brand Manager, developing and implementing promotional and advertising activities to achieve monthly, quarterly and annual business objectives.
- Owning preparation and presentation of Internal and External Reviews.
- Monitoring and analyse competitor activity to identify market and growth opportunities.
- Partnering with the Sales team to create new opportunities.
- Planning and implementing the introduction of new products in conjunction with the Senior Marketing Manager & Senior Brand Manager.
- Consulting with Sales, Planning, Customer Marketing and Finance to ensure the most effective and profitable marketing of products.
- Tertiary qualified in either marketing, business management, economics, or other business related disciplines.
- +18 months marketing experience. Experience in FMCG, fashion or consumer goods environment is preferable.
- Strong analytical skills, with the ability to utilise data for accurate analysis and reporting.
- Experience in range management, including pricing and forecasting.
- Standout communication skills; expressing yourself and communicating effectively and articulately will come naturally.
- The ability to thrive in a fast paced environment, dealing with multiple stakeholders and the capacity to keep a number of balls in the air. You will also be a self-starter who is motivated and able to work both autonomously and as part of a collaborative team.

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