Marketing Manager

4 months ago

Richmond, Australia Brand Collective Full time

Generous Discounts + Pet friendly workplace
- Richmond location
- An opportunity to be a part of our Shoe Warehouse team

**About Brand Collective**:
As a leading apparel and footwear company, Brand Collective have a portfolio of 24 brands, 15 character licences and 300+ retail stores across Australia and New Zealand. Trading under the Brand Collective Banner, our portfolio of brands includes Shoe Warehouse, Reebok, Superdry, Clarks, Hush Puppies, Shoes & Sox, Replay, Review, Elka Collective, Black Pepper, Yarra Trail, Everlast, Lonsdale, Julius Marlow, Grosby, Mossimo, Marco Polo, Volley and many more

**The opportunity**:
Reporting to the General Manager of Shoe Warehouse the
**Marketing Manager** leads the Shoe Warehouse marketing team and drives the marketing strategy and brand plans across major brand campaigns, advertising, public relations, partnerships, VM, digital and social media initiatives. We are seeking a talented and experienced Marketing Manager to join our dynamic team. As a Marketing Manager, you will play a vital role in shaping our brand's marketing strategies and ensuring consistent messaging across all channels.

**Key duties and responsibilities**:

- Management of content calendar across the brand
- Ensure consistency of content and brand identity across all platforms
- Ownership of all EDMs Segmentation and customer experience
- Lead the Graphic Designer and manage the workflow of the Graphic Designer and ensure that the work produced is in keeping with brand guidelines and identity.
- Creative direction and coordination of flat lay and seasonal shoots for SWH
- Manage the marketing budget across the brand
- Social media management and upkeep
- Store signage and centre outreach for SWH
- VM management including communication of clear instructions to stores
- Work with the stores to ensure their individual marketing needs are meet
- Oversee the roll out of the store rebranding exercise
- Work together with the General manager and the store refurbishing team to ensure that the refurb is in line with the rebranding guidelines
- Development and implementation of our long term marketing plan

**The skills and experience you offer us**:

- A minimum of 3 years’ experience in marketing and web store marketing
- Experience in marketing essential
- Visual merchandising experience
- Flexibility, you will be able to pivot quickly and show a willingness to take on new tasks
- An obsession with detail and excellent communication skills verbally and through design
- A constructive approach to feedback and experience working collaboratively

**The perks we offer you**:

- Generous discounts for you and your family across Brand Collective's entire stable of brands
- Pet friendly workspace - yes, you can bring your dog to work
- Invitations to epic sample sales
- Paid parental leave for primary and secondary caregivers (based on eligibility), volunteer leave and blood donation leave
- Purchased Leave program (ability to purchase an additional two weeks of leave per year, based on eligibility)
- Novated Leasing
- Floating Holidays - provides team members with the option to work on certain state based public holidays and take a different day off in lieu
- Reward and recognition program as well as generous service awards
- Recruitment referral incentives for permanent positions
- Exclusive benefits platform - access to generous savings from leading retailers like Woolworths, Amazon and Myer
- Learning and development - we want you to grow and get the most out of your role
- BC Wellness Hub - Monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough
- Richmond office location

**video cover letter.**

Check us out and follow our social media pages:

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