Brand Manager

3 months ago

Richmond, Australia Brown Family Wine Group (BFWG) Full time

**Introduction**:
**About Us**: Brown Family Wine Group is one of Australia's most loved and respected wine companies, built on over 130 years' experience in quality winemaking, market leading innovation and family values that are at the heart of everything we do as a business.
Our portfolio has grown over time to now include market leading wine brands such as: Devil's Corner from the East Coast of Tasmania, Tamar Ridge, and Pirie from Tamar Valley Tasmania, Innocent Bystander from the Yarra Valley and of course Brown Brothers from Milawa Victoria, the spiritual home of our business.
We are extremely proud to produce a brand portfolio of wines that boasts Australia's #1 White Wine, Australia's #1 Prosecco, Australia's #1 Pinot Noir along with being the #1 most powerful wine brand in the Australian market together with numerous award-winning wines across several varietals that consumers continue to love.
At Brown Family Wine Group, we are passionate about both our quality wines and our amazing people, and we remain committed to the core family values of our company being: Wellbeing, Respect, Innovation and Pride in What We Achieve Together. We are proud that our business continues to be certified as "A Great Place to Work" and remain committed to honouring this recognition throughout all aspects of the business.
**Description**:
**What's Involved**:
This exciting opportunity will have you contributing to the equity, growth and profitability of one of Brown Family Wine Groups leading brands. High energy, innate consumer and category curiosity and a desire to deliver continuous improvement in everything we do will be at the heart of what you bring to this position.
Every day will be different, but some of your main responsibilities include:

- Creation and implementation of category and brand plans (Integrated Commercial Plans).
- Product portfolio responsibility and management.
- Lead the direction and implementation of all omni channel communications including PR, events, and media campaigns in consultation with the Marketing team.
- Manage new product and packaging development for the domestic market and ensure its fit for purpose for key export markets.
- Manage marketing investment for portfolio of responsibility maximising ROI and are in line with budget parameters.
- Participate proactively and professionally as a member of the Marketing team and broader business.
- Always comply with corporate requirements and present a positive and professional image to customers and the external environment.

**Skills and Experiences**:
**What you'll need to succeed**:

- Tertiary qualifications in a business-related field.
- Experience in a marketing related position.
- PR, Event and Campaign development and delivery.
- Strong analytic capability, financial acumen and project management skills.
- Excellent communication skills - verbal, written, interpersonal, negotiation.
- Strong leadership and stakeholder management influencing skills.
- Flexible and motivated with the ability to work under pressure.
- Proven track record in the wine or FMCG industry.
- Current drivers license.

If you were here with us in the last 6 months, you may have been part of:

- Brand position and Integrated Commercial Planning strategy development.
- Masterbrand campaign and creative development.
- PR, Events and Local Area Marketing amplification.

What's on Offer?
- Work within one of Australia's leading wine companies.
- Generous employee benefits including discounted wine products, volunteer days, additional purchased leave, discounts on health insurance and access to EAP.
- A strong focus on upskilling, training and career development.
- Fantastic company culture.
- We are a Certified Great Place to Work.
- Workplace flexibility.

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