Group Affiliate Manager

4 weeks ago

Richmond, Australia Brand Collective Full time

Generous Discounts + Pet friendly workplace
- Richmond location
- Be a part of a creative, fun and driven team

**About Brand Collective**:
Leading apparel and footwear companies, Brand Collective and PAS Group have recently combined forces, leading to a portfolio of 27 brands, 15 character licences and 300 retail stores across Australia and New Zealand. Trading under the Brand Collective Banner, our portfolio of brands includes Clarks, Hush Puppies, Shoes & Sox, Reebok, Superdry, Replay, Review, Elka Collective, Black Pepper, Yarra Trail, Everlast, Lonsdale, Julius Marlow, Grosby, Mossimo, Marco Polo, Volley and many more

Our people ask questions. They think outside the box. They ask how we can continue to do things better. They make no apologies for cutting through red-tape and they believe in the greatness of the rewards that can be reaped from working together. These are the kinds of people that we look for when we bring new talent into our business.

**The opportunity**:
We are on the lookout for a Group Affiliate Manager to join our dynamic
**Digital Marketing** team Reporting directly to Digital Marketing Manager, the Group Affiliate Manager is responsible for developing and executing affiliate marketing strategies to drive incremental revenue growth and customer acquisition via traditional affiliates and digital partnerships.

The Affiliate Manager will work closely with the Group Digital Manager, the executive team, and brand leadership to establish the company’s affiliate marketing vision, lead affiliate marketing initiatives, and build and manage relationships with affiliates and partners.

**Key duties and responsibilities**:

- Develop and execute comprehensive affiliate marketing strategies to drive incremental revenue growth and customer acquisition across all channels.
- Create, manage and grow direct relationships with key affiliates and partners.
- Monitor and analyse affiliate performance and activity to identify opportunities for optimization and improvement.
- Identify, recruit and onboard new affiliates and partners to promote the relevant brands.
- Create and manage promotions, campaigns, and incentives to increase affiliate engagement and revenue.
- Negotiate affiliate commissions and terms to ensure alignment with business goals and profitability.
- Collaborate with the brand teams to develop and execute co-branded campaigns and content to drive affiliate performance and ensure affiliate compliance with our brand terms.
- Establish and maintain KPIs and monitor dashboards to measure affiliate program effectiveness and ROI. Report internally to the relevant stakeholder on performance.
- Stay current on affiliate marketing trends, best practices, and industry developments.
- Manage the affiliate program budget and ensure all affiliate payments and processed accurately and timely.
- Work with the legal team to ensure all affiliate agreements comply with applicable laws and regulations.
- Attend relevant affiliate industry events and meetings.
- Collaborate with our wider digital marketing teams on aligned objectives and opportunities.
- Work closely with any relevant affiliate networks and/or technology providers to ensure we get the most from their service and tech offering.
- Ensure creative and product feeds provided to affiliates covers their needs and are current.

**The skills and experience you offer us**:

- Bachelor’s degree in Marketing, business, or related field.
- 3+ years of experience in affiliate marketing, preferably in the retail industry.
- Proven track record of developing and executing successful affiliate marketing strategies.
- Experience managing and growing affiliate relationships and programs and existing relationships with key publishers.
- Strong analytical skills with experience in data-driven decision-making.
- Excellent communication and collaboration skills with the ability to influence and build relationships across the organization.
- Self-motivated with the ability to work independently and in a team environment.
- Knowledge of affiliate marketing software and tools.

**The perks we offer you**:
Some of our awesome benefits include:

- A great culture fuelled by our passionate and diverse team
- Pet friendly workspace - yes, you can bring your dog to work
- Generous discounts for you and your family across Brand Collective's entire stable of brands
- Invitations to epic sample sales
- Paid parental leave for primary and secondary caregivers (based on eligibility), volunteer leave and blood donation leave
- Purchased Leave program (ability to purchase an additional two weeks of leave per year, based on eligibility)
- Novated Leasing
- Floating Holidays - provides team members with the option to work on certain state based public holidays and take a different day off in lieu
- Reward and recognition program as well as generous service awards
- Recruitment referral incentives for permanent positions
- Exclusive benefits platform - access to gene

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