Dynamic Community Engagement Leader

4 days ago

Melbourne, Victoria, Australia beBeeCommunity Full time $100,000 - $120,000
Customer Engagement Marketing Manager

We are seeking a strategic marketer with a flair for community building and customer engagement to create and deliver a consistent customer-centric engagement strategy. As our Customer Engagement Marketing Manager, you will develop and implement a comprehensive customer engagement asset-level strategy to drive tenant attraction and retention.

Key Responsibilities:

  • Develop and implement a comprehensive customer engagement asset level strategy that includes attracting tenants, onboarding seamlessly, connecting continuously, and offboarding positively.
  • Curate and manage meaningful building communities to enhance tenant satisfaction and drive retention.
  • Develop and implement brand-aligned campaigns, collateral, and digital content using design tools.
  • Own and manage marketing budgets and reporting metrics.
  • Create leasing experiences that engage and convert.
  • Maintain strong collaboration with internal leasing teams, creative agencies, and digital platforms.
  • Manage and grow the asset's presence across property portals, social media, and customer engagement apps.
  • Lead the attraction, onboarding, support, and offboarding process for tenants to ensure a smooth and memorable journey.
  • Build deep, multi-layered relationships with tenants from executives to on-site teams.
  • Curate and deliver tailored events, activations, partnerships, and wellness programs to strengthen tenant communities.
  • Develop and manage the tenant engagement strategy in collaboration with concierge and service partners.
  • Leverage feedback and analytics to continuously improve tenant satisfaction and community engagement.
  • Deliver targeted communications based on audience segments CEOs, leasing agents, tenant teams.
  • Use insights, feedback, and data to refine initiatives and report on performance.
  • Manage external suppliers, contractors, and partners to deliver high-quality experiences and communications.

What We're Looking For:

  • Tertiary qualifications in marketing, communications, business, or a related field.
  • Proven marketing experience specifically in retail or property marketing.
  • Strong understanding of property fundamentals.
  • Proficiency in marketing platforms and design tools.
  • Excellent communication, project management, and problem-solving skills.
  • A high customer service mindset with a creative, energetic, and collaborative approach.
  • Experience designing and organizing competitions and surveys.
  • An understanding of tenant and stakeholder drivers and needs.
  • Ability to influence multiple stakeholders.

Why Investa?

  • Career Development: Leadership programs, education assistance, study support, professional membership fee support.
  • Lifestyle: Generous parental leave, return-to-work program, and summer hours.
  • Inclusive Culture: A safe, welcoming environment for all.
  • Flexibility: Over 21 formal flexible work options.
  • Health and Wellness: Discounted health insurance, free health and wellbeing services, discounted fitness classes, reproductive health benefits.
  • Financial: Fully funded life and TPD insurance, novated leasing, and retail discounts.

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