Esports Sponsorship Marketing Lead

2 weeks ago

Melbourne, Victoria, Australia Easygo Full time
About the Role

We are seeking a highly skilled and experienced Esports Sponsorship Marketing Lead to join our team at Easygo. As a key member of our marketing department, you will be responsible for formulating and executing sponsorship marketing strategies for our global brand.

Key Responsibilities
  • Strategy Creation
    • Develop and execute sponsorship marketing strategies for our esports portfolio.
    • Coordinate the end-to-end process of sponsorships, from initial negotiation to post-event evaluation.
    • Work closely with the wider Sponsorship team and the Legal and Compliance department to ensure all sponsorship deliverables are strategically tailored to the respective partnerships.
  • Communication and Relationship Management
    • Ensure timely and effective communication with external sponsorship stakeholders.
    • Build and maintain strong relationships with partners, understanding mutual sponsorship goals and prioritizing our marketing strategies and objectives.
    • Collaborate with internal teams and departments to convey sponsorship requirements and ensure alignment with overall marketing goals.
  • Activations Planning and Execution
    • Collaborate with external sponsorship account managers to ideate and execute unique and high-engagement activations into our overall marketing department goals.
    • Ensure that we receive the agreed-upon visibility and benefits during the term of the partnership.
    • Coordinate logistics related to sponsorships, including any activations set up, promo offers and other promotional materials.
  • Content Development
    • Work alongside our Affiliates team, Social Media team, Design team, Product team as well as our SEO and Promotions team to create promotional materials and content for brand partners.
    • Ensure that all sponsorship-related content is aligned with our overall marketing strategy and effectively communicates the respective brand message.
  • Data Management and Analysis
    • Review, analyze and report on the performance of sponsorships, deliverables, event activations, providing insights and recommendations.
    • Periodically track and report on KPIs related to sponsorship activities.
  • Budget Management
    • Assist in the development and management of sponsorship budgets, by creatively finding ways to add value to our overall sponsorship strategy.
    • Collaborate closely with our Finance department in monitoring spending to ensure it aligns with approved budgets and provide regular updates to our reporting managers.
  • Research and Innovation
    • Stay informed about industry trends in the esports, live streaming, iGaming and cryptocurrency categories.
    • Understand where the value lies in terms of publishers, games, tournament organizers, geos, teams versus eyeballs and visibility for our brand, from a short-term as well as long-term perspective.
Requirements
  • Bachelor's/Master's degree in marketing, esports management, business, or equivalent practical experience.
  • Extensive hands-on experience in esports marketing and management.
  • A comprehensive understanding of the global esports landscape of both top esports titles and growing titles.
  • Extensive active network within esports players, teams, TOs and publishers.
  • Proven and strong track record of sponsorship deals within the esports ecosystem, preferably with betting elements in place.
  • Strong problem-solving skills, eager to tackle challenges and ability to thrive in a fast-paced, dynamic environment.
  • Proficiency in Microsoft Office, Adobe Suite and other relevant marketing tools.
  • Experience in social media campaigns, specifically on platforms such as Instagram, X, TikTok, YouTube, Twitch and Kick.com.
  • Copywriting expertise with a particular emphasis on esports and entertainment.
What We Offer
  • EAP access for you and your family.
  • Access to over 9,000 courses across our Learning and Development Platform.
  • Paid volunteer day.
  • Two full-time baristas who will make your daily coffee, tea, fresh juices and smoothies for FREE
  • FREE daily catered breakfast
  • Massage Wednesdays - we get professionals to do this
  • Happy hour in the office from 4pm on Fridays.
  • Fun office environment with pool tables, table tennis and all your favorite gaming consoles.
  • 'Help Yourself' Cold Drinks Fridges and massive Snack Walls on every working level

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