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Esports Sponsorship Marketing Lead
2 months ago
Are you ready to take your career to the next level and shape the future of Esports Sponsorship Marketing at Easygo?
We're seeking a highly motivated and experienced Esports Sponsorship Marketing Lead to join our team in Melbourne. As a key member of our sponsorship team, you will be responsible for formulating and executing sponsorship marketing strategies for one of the world's leading iGaming brands.
Key Responsibilities:- Develop and execute sponsorship marketing strategies to drive business growth and revenue.
- Collaborate with internal teams and external stakeholders to identify and pursue new sponsorship opportunities.
- Manage and maintain a portfolio of esports partnerships, ensuring alignment with our global brand's existing sponsorships.
- Utilize strong relationship management skills to build and maintain strong relationships with partners, internal departments, and external stakeholders.
- Coordinate logistics related to sponsorships, including activations, promotional materials, and content development.
- Work closely with the Affiliates team, Social Media team, Design team, Product team, and SEO and Promotions team to create promotional materials and content for brand partners.
- Review, analyze, and report on the performance of sponsorships, deliverables, event activations, and provide insights and recommendations.
- Assist in the development and management of sponsorship budgets, ensuring alignment with approved budgets and providing regular updates to reporting managers.
- Bachelor's/Master's degree in marketing, esports management, business, or equivalent practical experience.
- Extensive hands-on experience in esports marketing and management.
- A comprehensive understanding of the global esports landscape, including top esports titles and growing titles.
- Extensive active network within esports players, teams, TOs, and publishers.
- Proven track record of sponsorship deals within the esports ecosystem, preferably with betting elements in place.
- Strong problem-solving skills, eager to tackle challenges, and ability to thrive in a fast-paced, dynamic environment.
- Proficiency in Microsoft Office, Adobe Suite, and other relevant marketing tools.
- Experience in social media campaigns, specifically on platforms such as Instagram, X, TikTok, YouTube, and Twitch.
- Copywriting expertise with a particular emphasis on esports and entertainment.
- EAP access for you and your family.
- Access to over 9,000 courses across our Learning and Development Platform.
- Paid volunteer day.
- Two full-time baristas who will make your daily coffee, tea, fresh juices, and smoothies for FREE.
- FREE daily catered breakfast.
- Massage Wednesdays - we get professionals to do this.
- Happy hour in the office from 4pm on Fridays.
- Fun office environment with pool tables, table tennis, and all your favorite gaming consoles.
- 'Help Yourself' Cold Drinks Fridges and massive Snack Walls on every working level.
We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.
