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Esports Sponsorship Marketing Specialist

2 months ago

Melbourne, Victoria, Australia Easygo Full time
About the Role

We are seeking a highly skilled and experienced Esports Sponsorship Marketing Specialist to join our team at Easygo in Melbourne. As a key member of our sponsorship team, you will be responsible for formulating and executing sponsorship marketing strategies for our global brand, from concept to delivery.

Key Responsibilities
  • Strategy Creation
    • Develop and execute sponsorship marketing strategies for our esports portfolio, aligning with our global brand's marketing objectives.
    • Coordinate the end-to-end process of sponsorships, from initial negotiation to post-event evaluation.
    • Collaborate with the wider sponsorship team and legal department to ensure all sponsorship deliverables are strategically tailored to respective partnerships.
  • Communication and Relationship Management
    • Ensure timely and effective communication with external sponsorship stakeholders, including partners and agencies.
    • Build and maintain strong relationships with partners, understanding mutual sponsorship goals and prioritizing our marketing strategies and objectives.
    • Collaborate with internal teams to convey sponsorship requirements and ensure alignment with overall marketing goals.
  • Activations Planning and Execution
    • Collaborate with external sponsorship account managers to ideate and execute unique activations that align with our marketing department goals.
    • Ensure our brand receives agreed-upon visibility and benefits during the term of the partnership.
    • Coordinate logistics related to sponsorships, including activations setup, promo offers, and promotional materials.
  • Content Development
    • Work with internal teams to create promotional materials and content for brand partners, ensuring alignment with our overall marketing strategy.
    • Develop sponsorship-related content that effectively communicates our brand message.
  • Data Management and Analysis
    • Review, analyze, and report on sponsorship performance, deliverables, and event activations, providing insights and recommendations.
    • Track and report on KPIs related to sponsorship activities.
  • Budget Management
    • Assist in developing and managing sponsorship budgets, finding creative ways to add value to our overall sponsorship strategy.
    • Collaborate with the finance department to monitor spending and ensure alignment with approved budgets.
Requirements
  • Bachelor's or Master's degree in marketing, esports management, business, or equivalent practical experience.
  • Extensive hands-on experience in esports marketing and management.
  • Comprehensive understanding of the global esports landscape, including top esports titles and growing titles.
  • Active network within esports players, teams, TOs, and publishers.
  • Proven track record of sponsorship deals within the esports ecosystem, preferably with betting elements.
  • Strong problem-solving skills and ability to thrive in a fast-paced environment.
  • Proficiency in Microsoft Office, Adobe Suite, and other relevant marketing tools.
  • Experience in social media campaigns and copywriting expertise, particularly in esports and entertainment.
What We Offer
  • EAP access for you and your family.
  • Access to over 9,000 courses across our Learning and Development Platform.
  • Paid volunteer day.
  • Free daily catered breakfast.
  • Massage Wednesdays.
  • Happy hour in the office from 4 pm on Fridays.
  • Fun office environment with pool tables, table tennis, and gaming consoles.
  • 'Help Yourself' Cold Drinks Fridges and massive Snack Walls on every working level.

We believe in creating an inclusive and diverse workplace where everyone can thrive. We are committed to equal employment opportunities and welcome applications from all qualified candidates.