Senior Manager Marketing Operations Lead

4 weeks ago

Sydney, New South Wales, Australia Ubank Full time
About Ubank

At Ubank, we're on a mission to empower the digital generation to achieve real momentum with money. We believe in creating a daily money companion that brings together the ability to see your money in one place, with smart features and real-time insights designed to help you get ahead.

Your Role

As a Senior Manager Marketing Operations, you'll drive strategic platform capabilities and integrations across our Martech stack to acquire, grow, engage, nurture, and personalize customer experience at all steps of the funnel. You'll curate programs of work and integrate platforms to enhance our personalization and experience for our prospects and customers.

Key Responsibilities
  • Define and lead the vision and roadmap of both Customer Data Platform (CDP) and Customer Engagement Platform (CEP), aligned to Growth OKRs
  • Plan, build, and implement use-cases that drive growth and marketing initiatives
  • Lead production updates across CDP and CEP, including testing, debugging, and implementation
  • Apply expertise to support opportunity analysis, prioritization, balance trade-offs, and explore strategies to successfully achieve business outcomes
  • Maintain a well-prioritized backlog to deliver business and customer outcomes
  • Manage senior business and technical stakeholders to ensure that prioritization is understood and agreed to
  • Plan, build, and lead the requirements for Data & Analytics teams to develop dashboards that allow us to measure the effectiveness of growth and marketing initiatives
  • Work collaboratively with our Data Engineers to design, develop, and implement new data pipelines within our Martech stack, creating reusable assets which meet business demand and align to our architectural principles
  • Leverage the Growth Team's agile framework (e.g., sprint planning, agile delivery) to manage data and insight activities within agreed timeframes and to budget
What We're Looking For
  • 7+ years of proven technology, product, and marketing experience related to Marketing operations
  • Previous work experience with CDP (Tealium) or similar, configuring, testing, curating, and deploying UAT and Production updates to support business requirements
  • Previous work experience with CEP platforms, configuring, testing, curating, and deploying UAT and Production updates to support business requirements
  • Excellent communication skills, and can engage internal leaders/teams across functions, external stakeholders, public speaking, and presentation
  • Proven problem-solving skills coupled with a strong ability to be customer-centric and think differently about strategies to grow the portfolio
  • Demonstrated ability to develop and deploy automations that capture behavioral and first-party data signals to drive personalization across both server-side and client-side channels
  • Appropriate industry experience/qualifications in Product and Martech roles
  • Understanding and work experience within SQL (highly desirable)
  • Risk Mindset – All Ubank employees are expected to proactively identify and understand, openly discuss, and act on current and future risks

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