Senior Manager Marketing Operations Lead

3 weeks ago

Sydney, New South Wales, Australia Ubank Full time
About Us

At Ubank, we're committed to empowering the digital generation to achieve financial success. Our mission is to provide a daily money companion that brings together smart features and real-time insights to help customers get ahead. We believe in creating a seamless experience that enables our customers to save more, see exactly where they're spending, and own their own home faster.

Your Role

As a Senior Manager Marketing Operations, you'll drive strategic platform capabilities and integrations across our Martech stack to acquire, grow, engage, nurture, and personalize customer experiences at every step of the funnel. You'll curate programs of work and integrate platforms to enhance our personalization and experience for prospects and customers.

Key Responsibilities
  • Define and lead the vision and roadmap of Customer Data Platform (CDP) and Customer Engagement Platform (CEP), aligned to Growth OKRs
  • Plan, build, and implement use-cases that drive growth and marketing initiatives, aspiring to the ideal of 'build once, scale everywhere'
  • Lead production updates across CDP and CEP, including testing, debugging, and implementation
  • Apply expertise to support opportunity analysis, prioritization, trade-offs, and strategies to achieve business outcomes
  • Maintain a well-prioritized backlog to deliver business and customer outcomes
  • Manage senior business and technical stakeholders to ensure prioritization is understood and agreed upon
  • Plan, build, and lead requirements for Data & Analytics teams to develop dashboards measuring the effectiveness of growth and marketing initiatives
  • Collaborate with Data Engineers to design, develop, and implement new data pipelines within our Martech stack, creating reusable assets meeting business demand and aligning with architectural principles
  • Leverage the Growth Team's agile framework to manage data and insight activities within agreed timeframes and budget
What We're Looking For
  • 7+ years of proven technology, product, and marketing experience related to Marketing operations
  • Previous work experience with CDP (Tealium) or similar, configuring, testing, curating, and deploying UAT and production updates to support business requirements
  • Previous work experience with CEP platforms, configuring, testing, curating, and deploying UAT and production updates to support business requirements
  • Excellent communication skills, engaging internal leaders/teams across functions, external stakeholders, public speaking, and presentation
  • Proven problem-solving skills, customer-centric, and thinking differently about strategies to grow the portfolio
  • Demonstrated ability to develop and deploy automations capturing behavioral and first-party data signals to drive personalization across server-side and client-side channels
  • Appropriate industry experience/qualifications in Product and Martech roles
  • Understanding and work experience within SQL (highly desirable)
  • Risk Mindset – All Ubank employees are expected to proactively identify and understand, openly discuss, and act on current and future risks
Why Ubank?
  • Hybrid working model with 3 days in our central Sydney CBD office located above Wynyard station
  • Highly collaborative and positive culture
  • Strong internal development & growth opportunities
  • Other fantastic benefits to support
Our Values
  • Delight the Customer – We put the customer's best interests at the forefront of everything we do. We believe financial success will follow customer success.
  • Agile and Brave – Constantly collaborating in new ways to create something genuinely innovative.
  • Value Each Other – We respect everyone's contribution, embracing a common goal and championing individuality.
  • Frank and Authentic – A high-performing team who say what we mean and mean what we say to create a strong team culture.
  • Show Up – We bring our passion, positivity, and sense of fun every day to embrace the challenges of changing the banking game.

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