
Strategic Product Marketing Leader
2 weeks ago
About the Role
- You will play a critical role in shaping how our product connects with the market and our customers. You will sit at the intersection of product, marketing, and customer, helping us define and execute both go-to-market (GTM) and product strategy.
Your Key Responsibilities:
- Develop data-driven product strategies using market insights to inform direction and focus.
- Craft compelling narratives from technical capabilities to deliver customer value propositions.
- Create and execute go-to-market strategies for new features and product updates, including launch plans, release communications, and sales enablement.
- Maintain competitive intelligence to identify customer needs and whitespace, influencing product strategy with actionable insights.
- Produce high-quality customer-facing content, such as pitch decks, landing pages, product one-pagers, onboarding emails, and in-app messaging.
- Collaborate across teams to refine positioning and deliver smooth launches, drive adoption, retention, and expansion.
- Analyze performance, gathering and interpreting data on messaging effectiveness, feature adoption, and GTM performance.
We're looking for an experienced professional with:
- 5+ years in product marketing, growth marketing, or a similar role at a B2B SaaS company. Healthcare or AI experience is a plus.
- A proven ability to craft compelling stories from complex technical information.
- Strong market analysis skills and experience influencing product direction with customer and competitive insights.
- Experience supporting product-led growth (PLG) with high-impact campaigns and in-product messaging.
- Excellent verbal and written communication skills, with a deep sense of user empathy.
- A builder mindset - you love moving fast, solving problems, and creating clarity from ambiguity.
- A team-first attitude - collaborative, humble, and committed to collective success.
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