Strategic Marketing Leader

1 day ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $180,000

We are seeking a highly experienced and strategic marketing leader to join our team.

Job Description

The Zone Marketing Leader will be responsible for integrating strategic decisions with financial success using deep customer insights, identifying market opportunities, and representing the company in the region. The role will lead strategic initiatives, focusing on relevant content, brand strength, public relations, and end-consumer initiatives via consumer care organization.

  • Leads the vision and development of marketing strategies and plans by aligning overall marketing efforts, ensuring end-to-end marketing is effectively implemented, and aligning team competencies and capabilities with strategic needs.
  • Fosters a consumer and customer-centric culture across the whole enterprise, leveraging internal and external expertise to generate data-driven insights to foster stronger innovation and engagement.
  • Guides the development and implementation of the marketing strategy across touchpoints, covering media, digital roadmaps, CRM strategies, online experience, while facilitating digital transformation across businesses and markets.
  • Establishes clear objectives, strategies, initiatives, and metrics to reach overall business goals, and oversees complex marketing programs to build Marketing function capabilities across the region.
  • Cultivates engagement and advocacy by enabling District Marketing Leaders in brand-led and digital communities, organizing and leading events, facilitating audience forums, collaborating with executive boards and site visits, and sharing best practices related to brand asset creation.
  • Oversees the delivery of an exceptional end-to-end consumer experience by equipping businesses, fostering marketing excellence, and directing strategic decisions on creative content, and touchpoint standards for owned and partner properties.
  • Enables District Marketing Leaders on budget planning, forecasting, and P&L management to optimize profitability and enhance financial performance.
  • Oversees consumer care and call centers, ensuring compliance with quality management systems and brand standards.
Required Skills and Qualifications

To be successful in this role, you will need:

  • A minimum of 10 years of experience in marketing functions within large conglomerates.
  • Experience in driving marketing efforts across multiple countries.
  • Proficiency in budget planning, P&L management, marketing expertise, and digital transformation.
  • A master's degree in marketing, communication, sales, business administration, or equivalent.
Benefits

We offer a range of benefits to support your professional growth and well-being, including:

  • Ongoing training and development opportunities.
  • A collaborative and dynamic work environment.
  • A comprehensive rewards package.
About Us

We are a health technology company dedicated to improving lives through innovative solutions and technologies. Our mission is to make healthcare accessible and affordable for all, and we're passionate about creating a positive impact on people's lives.

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