Strategic Brand Development Manager
1 week ago
We are seeking an experienced Strategic Brand Development Manager to join our MECCA Signature Line team, focusing on one of our most renowned brands, kit.
The Role:
Support the Brand team in executing campaigns, launching new products, and analysing brand performance. This diverse role is perfect for someone who is both creatively inclined and commercially savvy, ready to leverage market trends and consumer insights to deliver impactful brand experiences.
- Collaborate with the Product Development team to inform product ideation and decision-making.
- Assist in weekly sales analysis and end-of-month reporting with a forward-focused view on key learnings and opportunities.
- Contribute to new product launch briefs, including competitive analysis and market references.
- Support brand planning processes and collaborate with stakeholders on campaign execution.
- Coordinate product requirements for key activation opportunities.
- Build creative briefs and manage logistics for photoshoots and marketing materials.
- Ensure accurate product listings and enhance user experience on the DTC platform.
About You:
- Experience in a marketing or digital/e-commerce related position.
- Demonstrates strong attention to detail with high degree of accuracy.
- Exhibits strong analytical skills to interpret data for performance evaluation.
- Digital/e-commerce experience is preferred but not essential.
- Proficient in the use of Microsoft Office, particularly PowerPoint and Excel.
- Proven experience within brand marketing, including strategy, analysis, campaign planning, and execution.
- Shows creativity and innovation in developing marketing campaigns and content.
Your Career at MECCA Brands:
We value our employees' growth and development. Some of our benefits include professional development programs, health and well-being initiatives, reward and recognition programs, access to bonus and incentive programs, and quarterly product allowance.
We strive to create a work environment that is solutions-focused, innovative, collaborative, adaptable, and fun. With a bit of creativity and a lot of passion, you'll be empowered to make a meaningful impact and help us grow as a business.
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