Strategic Marketing and Brand Development Specialist

1 month ago

Melbourne, Victoria, Australia GFG Alliance Full time

At GFG Alliance, we are seeking a highly motivated Strategic Marketing and Brand Development Specialist to join our team. This role offers an exciting opportunity to contribute to the growth and success of our company.

About the Role

This position is based in Victoria, covering a national scope to ensure we get the best possible content and exposure within our business. You will be responsible for developing, implementing, and maintaining a social media presence across LinkedIn, Facebook, and Instagram, as well as coordinating marketing plans and campaigns.

Key Responsibilities:

  • Develop and maintain a comprehensive social media strategy to increase brand awareness and engagement.
  • Collaborate with internal stakeholders to develop and implement marketing plans and campaigns that meet business objectives.
  • Coordinate trade conferences, events, and sponsorships to foster brand awareness and relationships with industry partners.
  • Design and develop high-quality marketing materials for digital and print purposes.
  • Collaborate with sales teams to develop case studies and promotional materials.

Requirements:

We are looking for a skilled professional with excellent written and verbal communication skills, a bachelor's degree in marketing or a related field, and experience in graphic design, project management, and social media marketing. Strong attention to detail and ability to work autonomously are essential.

Benefits:

  • A competitive salary package, estimated at AU$80,000 - AU$100,000 per year, depending on experience.
  • Generous parental leave and superannuation contributions for eligible employees.
  • Access to long service leave after 5 years of continuous service.
  • Employee Benefits Program offering discounts on various products and services.
  • Corporate rates for private health insurance.

About Us:

GFG Alliance is a leading integrated steel manufacturing, distribution, and recycling business committed to sustainable practices and a carbon-neutral future by 2030. We offer a dynamic work environment, opportunities for career growth, and a culture that values diversity, inclusivity, and employee well-being.

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