Product Marketing Manager

3 weeks ago


Sydney, New South Wales, Australia Reward Gateway Full time
About the Role

This is a Product Marketing & Sales Enablement Manager position with Reward Gateway, a leading company in AU. The role involves working collaboratively with the Product, Marketing, Sales, and Client Success teams to increase awareness, adoption, and engagement for new and existing products.

Key Responsibilities
  • Lead new product and partnership launches, working cross-functionally with key stakeholder groups, to deliver on key goals and product growth metrics across the full product lifecycle.
  • Own and continually test and optimise product positioning and go-to-market messaging.
  • Lead and optimise market, competitor, and customer insight gathering and analysis to inform ongoing product development, campaigns, and sales enablement.
  • Develop and lead Sales and Client Success enablement programs, product marketing campaigns, and communications programs to support new and existing product sales.
  • Develop and implement partnerships marketing programs across channel and product partnerships.
  • Lead and maximise product showcase opportunities at major Reward Gateway owned and sponsored events.
  • Continuously track and report on performance of product marketing campaigns and use key learnings to increase ROI.
Requirements
  • Experience in product marketing for B2B solutions (B2B2C desirable), ideally working with complex product portfolios in a B2B environment.
  • Experience in developing and managing sales enablement programs.
  • Excellent storyteller with experience crafting product positioning and sales narratives that distil what really matters to a customer in a meaningful, simple way.
  • Strong analytical and growth mindset with the ability to analyse and interpret market and competitor intelligence to identify market and product growth opportunities and optimise results.
  • Experience with content creation across a range of formats and channels (including user videos).
  • Strong sense of ownership and ability to work cross-functionally and effectively collaborate with different key stakeholder groups.
  • Partnership marketing experience desirable.
  • Proficiency with marketing automation platforms (ideally Hubspot) and Salesforce CRM.
Interview Process

The interview process will include a telephone call with a member of the Talent Acquisition Team, a first interview with the APAC Marketing Director and Sales Director, APAC or Head of Sales, a take-home presentation task, and a final interview and presentation of the task with the APAC Marketing Director, Director of Sales, APAC, and the APAC Managing Director.



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