Consumer Engagement Strategist

6 days ago

Sydney, New South Wales, Australia Uber Full time

About the Team

At Uber, we're on a mission to make eating well effortless for everyone, everywhere. As a key member of our Consumer Engagement squad, you'll play a critical role in driving growth and improving the consumer experience.

The Role

You'll be responsible for leading projects and campaigns that aim to increase user engagement, grow our Uber One member base, and represent the voice of consumers in key cross-functional forums. Your expertise will help us develop and execute strategies that drive business growth and improve customer satisfaction.

Your Key Responsibilities

  1. Design, execute, and optimize engagement and retention campaigns, leveraging data insights to inform your approach.
  2. Partner closely with cross-functional teams to design and execute campaigns end-to-end, from in-app incentives to in-person activations.
  3. Tailor strategies by customer segment, using quantitative and qualitative research tools to develop and refine customer segmentation.
  4. Understand consumer needs and pain points, and identify opportunities to address them through our product and offering.

What We're Looking For

  1. 3+ years of solid operational and analytical experience in a tech company, management consulting, finance, or consumer growth environment.
  2. Customer-centric thinking and a continuous improvement mindset, with exposure to consumer businesses a plus.
  3. Problem-solving skills, with the ability to break down complex problems and apply data-driven insights to solve them.
  4. Analytics expertise, with experience dealing with complex data sets and deriving insights.
  5. Project ownership and delivery skills, with the ability to work closely with cross-functional teams and manage stakeholders effectively.

Preferred Qualifications

  1. Advanced proficiency in Excel/Google Sheets and basic competence in SQL (or strong willingness to learn).
  2. Experience with running incentives and promotional campaigns, including A/B testing, messaging, and post-campaign analysis.
  3. Ability to thrive in a fast-paced environment.
  4. Strong business judgment and critical thinking skills, with the ability to use data to quickly develop strategies and make decisions.
  5. Familiarity and passion for data-driven digital marketing, customer marketing, and retention.

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