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Senior Product Marketing and Content Strategist

2 months ago

Sydney, New South Wales, Australia Parity Consulting Full time
{"Job Title": "Senior Product Marketing and Content Strategist", "Company Overview": "Parity Consulting is a reputable brand in the funds management space, dedicated to helping clients build a better financial future. We are committed to cultivating individuality and diversity in our employees.", "Job Summary": "We are seeking a Senior Product Marketing and Content Strategist to provide product marketing and content support to our local business, marketing strategy, and objectives. The ideal candidate will have a strong understanding of distribution channels and how they consume content, as well as a technical knowledge of asset classes and products.", "Key Responsibilities": "
  • Create engaging content, including fund flyers, infographics, presentations, and videos, that align with our business' product and competitive positioning.
  • Adopt and drive a digital-first approach across our client communications.
  • Write and edit written content for digital and traditional marketing/communications programs, such as online and eDM campaigns, websites, advertisements, sales flyers, digital banners, video scripts, market/asset class outlooks, and fund updates.
  • Make recommendations based on data and analytics, working with content owners to revise and measure content and marketing goals.
  • Develop and deliver topical content through to advisers, investors, and institutions through our EDMs, webcasts, videos, social media, and sponsored content, delivering market-leading insights and thought leadership.
  • Work closely with content partners to bring thought-leadership to market and drive product campaign propositions.
", "Requirements": "
  • 7+ years' experience in Product Marketing and Content Marketing within the financial services industry.
  • Strong understanding and knowledge of asset management firms, investment markets, asset classes, product categories, and distribution strategies preferred.
  • Experience in the digital landscape in Australia and a clear understanding of digital content engagement and measurement principles.
", "Why Join Us": "
  • Great opportunity to work for a reputable brand within the funds management space.
  • Self-starter who displays high energy and self-motivation.
  • Diverse organisation with a strong culture.
", "Next Steps": "If you want to work for a recognised global brand with strong culture values and the ability to grow your career, please contact Vanessa on Ai on Alternatively, click APPLY.", "Diversity and Inclusion": "Parity Consulting recognises the First Nations People as the Traditional Custodians of this land and celebrates their connection and love for the country. We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee.", "Language": "en-US"}