Content Insights Manager

4 weeks ago

Sydney, New South Wales, Australia News Corp Australia Full time

**About the Role**

News Corp Australia is seeking a highly skilled Content Insights Manager to join their team in a part-time capacity (3 days). This is a chance to work with one of Australasia's leading content agencies, on one of the country's most trusted and recognisable brands.

**Key Responsibilities**

  • Drive extensive research on global trends within the food and lifestyle category, spanning macro trends affecting the industry to micro trends impacting consumer behaviour.
  • Deliver SEO insights that drive optimisation.
  • Translate research findings into actionable insights that guide content strategies, ensuring relevance and resonance with the target audience.
  • Collaborate between a team of specialised strategists, working together across audiences and channels to provide the foundations for great strategic proposals and responses.
  • Work with clients to understand their specific goals and incorporate those into tailored insights and content strategies.
  • Provide regular updates, showcasing the impact of insights on content performance and aligning strategies with their business objectives.

**Requirements**

  • 5-7 years of relevant Insights experience and have worked at a senior level in strategy.
  • Stay abreast of global trends, innovations, and emerging behaviours within the food and lifestyle sector, ensuring a forward-thinking approach to content strategies.
  • Experience in SEO keywords and digital performance.
  • Love researching and uncovering audience and category data, then turning them into rich, tangible insights.
  • Work well in a team.
  • Comfortable working across multiple projects at a time.
  • Exhibit excellent verbal and written communication skills, take responsibility for owned tasks and ensure progress is communicated effectively.
  • Adept at managing deadlines.

**What We Offer**

  • A hybrid opportunity with flexibility to work in office and from home (minimum 3 days in office per week)
  • Collaborative and inclusive work environment
  • Mental health and wellbeing initiatives
  • Birthday day off
  • Regular off-site and virtual social events
  • Access to professional training and tailored development
  • Work with some of Australia's most recognised brands
  • Be part of an innovative and award-winning agency, that puts people first

**News Benefits**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

  • Exclusively ours – Access to publications and products from across the News Corp family
  • Health & wellbeing – Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
  • Time off – News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
  • Helping you grow – Development opportunities (including diversity and inclusion – focused education series) and recognition
  • Financial wellbeing – Support on making the most of your money
  • Perks & discounts – Exclusive offers across a range of products and services
  • Giving back – Make a difference to our communities.
  • Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

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