Content Insights Strategist

4 days ago

Sydney, New South Wales, Australia News Corp Australia Full time

About the Role

News Corp Australia is seeking a highly skilled Content Insights Manager to join their team in a part-time capacity (3 days). This is a chance to work with one of Australia's most trusted and recognised brands, offering a range of wellness benefits, flexible working, and an innovative, dynamic culture.

Key Responsibilities

  • Drive extensive research on global trends within the food and lifestyle category, spanning macro trends affecting the industry to micro trends impacting consumer behaviour.
  • Deliver SEO insights that drive optimisation.
  • Translate research findings into actionable insights that guide content strategies, ensuring relevance and resonance with the target audience.
  • Collaborate between a team of specialised strategists, working together across audiences and channels to provide the foundations for great strategic proposals and responses.
  • Work with clients to understand their specific goals and incorporate those into tailored insights and content strategies.
  • Provide regular updates, showcasing the impact of insights on content performance and aligning strategies with their business objectives.

Requirements

  • 5-7 years of relevant Insights experience and have worked at a senior level in strategy.
  • Stay abreast of global trends, innovations, and emerging behaviours within the food and lifestyle sector, ensuring a forward-thinking approach to content strategies.
  • Experience in SEO keywords and digital performance.
  • Love researching and uncovering audience and category data, then turning them into rich, tangible insights.
  • Work well in a team.
  • Comfortable working across multiple projects at a time.
  • Exhibit excellent verbal and written communication skills, take responsibility for owned tasks and ensure progress is communicated effectively.
  • Adept at managing deadlines.

About Us

We are Australasia's premiere content agency, combining strategic thinking with publishing best practice across a range of channels to create audience-focused content solutions that deliver on business priorities. Our team consists of specialists across strategy, editorial, digital, social, design and sales, and we work with Australasia's biggest brands, including Qantas, Bunnings, CBA, Officeworks, HCF and more.

What's Next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

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