Content Insights Strategist
4 days ago
Role and Responsibilities:
The Content Insights Manager will be critical in surfacing and providing analysis on a range of insights to inform content strategy and creation.
This role activates the SEO, global trends and food insights that underpin new campaign responses and optimisation of existing content and channels.
Responsible for driving extensive research on global trends within the food and lifestyle category, spanning macro trends affecting the industry to micro trends impacting consumer behaviour.
Deliver SEO insights that drive optimisation.
Translation of research findings into actionable insights that guide content strategies, ensuring relevance and resonance with the target audience.
Collaboration between a team of specialised strategists, working together across audiences and channels to provide the foundations for great strategic proposals and responses.
Work with clients to understand their specific goals and incorporate those into tailored insights and content strategies.
Provide regular updates, showcasing the impact of insights on content performance and aligning strategies with their business objectives.
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