Content Insights Strategist
5 days ago
We are seeking an exceptional Content Insights Strategist to join our team at News Corp Australia.
This is a part-time role that offers the opportunity to work in a dynamic and innovative environment, collaborating with a talented team of specialists across strategy, editorial, digital, social, design, and sales.
The ideal candidate will have 5-7 years of relevant insights experience, with a strong background in SEO keywords and digital performance. They will be able to stay abreast of global trends, innovations, and emerging behaviors within the food and lifestyle sector, ensuring a forward-thinking approach to content strategies.
Key Responsibilities:
- Drive extensive research on global trends within the food and lifestyle category, spanning macro trends affecting the industry to micro trends impacting consumer behavior.
- Deliver SEO insights that drive optimization.
- Translate research findings into actionable insights that guide content strategies, ensuring relevance and resonance with the target audience.
- Collaborate between a team of specialized strategists, working together across audiences and channels to provide the foundations for great strategic proposals and responses.
- Work with clients to understand their specific goals and incorporate those into tailored insights and content strategies.
- Provide regular updates, showcasing the impact of insights on content performance and aligning strategies with their business objectives.
What We Offer:
- A hybrid opportunity with flexibility to work in office and from home (minimum 3 days in office per week).
- A collaborative and inclusive work environment.
- Mental health and wellbeing initiatives.
- Birthday day off.
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