Digital Marketing Campaign Manager

2 weeks ago

Melbourne, Victoria, Australia beBeeEmailMarketing Full time $70,000 - $85,000

Email Marketing Expertise

We are seeking a skilled Email & CRM Specialist to join our team in an exciting opportunity that combines creativity, technical expertise, and exceptional customer service.

As an Email & CRM Specialist, you will play a critical role in developing and executing email marketing strategies to drive engagement and conversion. You will work closely with our digital marketing specialists from various specialties to spot opportunities and create holistic strategies that support client goals and objectives.

  • Develop and execute comprehensive email marketing plans that meet or exceed client objectives.
  • Manage email campaigns from start to finish, including creating briefs, coordinating design, content production, client reviews, and approvals.
  • Navigate ESPs to technically set up and deploy campaigns and automated workflows.
  • Perform typical email marketing implementation tasks such as creating new templates, building campaign flows, and managing campaign scheduling.
  • Undertake email optimisation projects such as migrating ESPs, integrating into eCommerce platforms, and performing segmentation.
  • Review ESP, eCommerce, or Google Analytics data to assess sales and performance to pull campaign results and create insightful reports in DataStudio.

Key Responsibilities:

  • Client Engagement & Relationships: Manage a portfolio of clients, build strong relationships through regular communication and meetings, and deliver exceptional customer service.
  • Email Strategy & Execution: Develop and execute email marketing strategies, manage email campaigns from start to finish, and perform typical email marketing implementation tasks.
  • Team Collaboration & Integration: Collaborate with digital marketing specialists from various specialties to spot opportunities and create holistic strategies that support client goals and objectives.

Requirements:

  • A deep understanding of digital marketing fundamentals, including the customer journey and stages of the funnel.
  • Experience with ESPs to execute campaigns and automations preferred.
  • Excellent written communication skills with the ability to write in various brand voices and craft compelling email copy.
  • Comfortable with data analysis to measure performance, find opportunities, and tell a story through reporting.
  • Exceptional attention to detail to ensure campaigns are delivered without errors and to the brief every time.
  • The ability to work in a high-pressure environment, juggle multiple clients, and manage workload to hit deadlines.

What We Offer:

  • A competitive salary range, based on experience.
  • A collaborative, energetic, and supportive team environment.
  • Opportunities for professional development and career growth.
  • A focus on people and careers, with a dedicated professional development budget and access to industry-leading training and learning and development platform.
  • A culture that encourages, supports, and celebrates diversity and inclusivity.

About This Opportunity

This is an outstanding chance to develop your skills and expertise in email marketing, working collaboratively with our talented team. If you are passionate about delivering exceptional customer experiences and driving business results, we would love to hear from you.

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