Digital Campaign Manager

4 weeks ago

Melbourne, Victoria, Australia GMS Global Marketing Solutions Pty Ltd Full time

1 day ago Be among the first 25 applicants

Digital Campaign Manager – Western, International & Chinese Media Focus

About Us

GMS Global Marketing Solutions is a boutique international marketing and advertising agency, globally recognised for our expertise in international cross-cultural campaigns – particularly inChina and Australia. With offices in Melbourne and Sydney, we deliver high-impact, data-driven campaigns for leading brands across education, tech, fashion, automotive, hospitality, and more.

We're growing fast and looking for aDigital Campaign Managerto join our Melbourne HQ. This role is ideal for someone with a solid foundation in digital advertising who's excited to manage campaigns spanningAustralia, China, and international audiences.

The Role

You'll manage and optimise multi-channel digital campaigns across:

  • China-focused platformssuch asWeChat, Weibo, Xiaohongshu (RED), Douyin, Tencent, Baidu.
  • Global platformsincludingGoogle, Facebook, Instagram, TikTok, and others.

Key responsibilities:

  • Plan, execute, and optimise paid social, SEM, and programmatic campaigns targeting Australian, Chinese, and global markets.
  • Analyse data and consumer research to shape strategies and actionable insights.
  • Collaborate with creative and client teams to deliver results-driven campaigns.
  • Prepare reports, manage timelines, and present recommendations to clients.
  • Stay on top of emerging ad technologies and platform developments worldwide.
  • Participate in your own training and development into a leading digital media professional.

About You

  • 2+ years of hands-on experience in digital advertising
  • Agency experience and your additional experience in media or marketing will be highly regarded.
  • Strong working knowledge of Chinese digital platforms (WeChat, Douyin, Xiaohongshu, Baidu, etc.) and experience running campaigns on them.
  • Proficiency with Facebook, Instagram, Google Ads, and campaign analytics tools.
  • Understanding of customer acquisition funnels and performance optimisation.
  • Analytical, detail-oriented, and proactive problem solver.
  • Passion for learning and keeping ahead of digital trends.
  • Excellent communication skills, comfortable working in a fast-paced team.

What We Offer

  • A multicultural, collaborative environment whereEnglish as a second language is celebrated, not a barrier where you'll be encouraged to take opportunities to be involved in client engagement.
  • Competitive salary with clear career progression.
  • Flexible hybrid working arrangements (WFH options).
  • Two weeks per year working remotely from anywhere.
  • $1,200 annual wellness allowance and dedicated wellness days.
  • Regular team events and quarterly socials.
  • Exposure to diverse clients and campaigns acrossAustralia, China, and global markets, with genuine opportunities to grow and make an impact.
  • Importantly, we believe in an environment of continuous learning for all so we'll support you in building your own professional skill sets.

Boost your career with GMS Global Marketing Solutions and play a key role in delivering innovative, cross-cultural campaigns for major Australian and global brands.

So if this job sounds right for a global citizen like yourself we'd love to here from you

Just send your resume and cover letter to askus@gms.global.

Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesAdvertising Services

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