Lead Demand Generation Strategist

4 days ago

Sydney, New South Wales, Australia beBeeDemandGeneration Full time $120,000 - $150,000
Job Title: Demand Generation Director

As a data-driven demand generation professional, you will lead the creation and conversion of marketing demand through innovative multi-channel campaigns.

Campaign Strategy & Execution
  • Design and launch integrated demand generation campaigns across online and offline channels.
Marketing Automation & Technology
  • Master our marketing automation platform to build sophisticated lead nurturing workflows and scoring models.
Sales & Marketing Alignment
  • Partner closely with sales and enablement teams to ensure a smooth lead handoff process.
Audience and Market Expertise
  • Develop a deep understanding of our ideal customer profile and buyer's journey.

About This Role

This is an excellent opportunity for a seasoned marketer to drive business growth through effective demand generation strategies.

Required Skills & Qualifications

Minimum 10 years' experience in B2B marketing, preferably in the SaaS or technology sector.

Bachelor's degree in Marketing, Business, or a related field.

Preferred Qualifications

Marketing Automation Proficiency: Deep hands-on experience with major marketing automation platforms.

Excellent business acumen: Strong knowledge of Workiva's core APAC markets - Australia, Singapore, Hong Kong, Taiwan & Japan.

Data-Driven Mindset: Proven ability to analyze campaign data and translate results into actionable insights.

Benefits

Workiva offers a diverse and inclusive work environment where everyone has the opportunity to grow and succeed.

We value diversity of backgrounds, beliefs, and interests. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.

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