APAC Demand Generation Lead

3 days ago

Sydney, New South Wales, Australia beBeeDemandGeneration Full time $175,000 - $215,000
About the Role

This position oversees our demand generation efforts in Australia, with an extension to Singapore and New Zealand as we scale further into these geographies. The ideal candidate will drive marketing strategies that integrate always-on campaigns with quarterly priorities and sales goals.

Key Responsibilities:
  • Develop and execute a comprehensive marketing plan for Australia, integrating top-to-bottom demand generation strategies.
  • Act as the primary marketing partner to Australian sales leadership: collaborate closely with AE and SDR teams supporting product launches, market-specific messaging, and shared accountability for pipeline targets.
  • Run full-funnel programs: from awareness to lead generation and deal acceleration, leverage the right mix of channels to achieve new logo ARR goals. Execute across email, ABM, direct mail, webinars, events, out-of-home advertising, content syndication, and outbound activations with SDRs.
  • Making events a revenue-driving channel: oversee the Australia field event strategy, designing programs that build brand trust and generate real pipeline—from regional conferences to hosted executive roundtables.
  • Partner closely with SDRs: co-create and optimize sales plays, ensuring campaigns translate into productive outbound activity and strong conversion down the funnel.
  • Optimize performance and scale what works: analyze campaign ROI, shift budget and resources to high-performing plays, and rapidly iterate to improve conversion at every stage.
Requirements:
  • 7+ years of experience driving B2B demand generation in Australia, ideally with some experience in the broader APAC market.
  • Deep understanding of demand gen channels across digital (SEM, paid social, email, content syndication) and in-person (field marketing, executive events).
  • Proven ability to build strong partnerships with sales and own shared revenue targets.
  • Experience owning pipeline goals in a field or regional marketing capacity.
  • Analytical mindset—you use data to guide strategy, prioritize programs, and optimize results.
  • Strong communicator—you can influence stakeholders across levels and functions, from SDRs to country GMs.
  • Bias for action—you execute with urgency, thrive in a fast-paced environment, and aren't afraid to test, fail, and learn quickly.

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