Senior Demand Generation Strategist

5 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000

About AvePoint

AvePoint is a global leader in data security, governance, and resilience. Our Confidence Platform helps organizations prepare, secure, and optimize their critical data across various collaboration environments.

We are committed to investing in our people, fostering a culture where you can craft your career, make an impact, and own your future.

About the Role

As a Marketing Manager for ANZ, you will lead demand generation strategy and execution across the entire buyer journey. This role is responsible for full-funnel marketing programs aligned with sales priorities, regional goals, and corporate campaigns.

You will work closely with Sales, RevOps, and the global marketing team to develop programs that resonate with buyers, convert demand, and scale pipeline growth.

Key Responsibilities:

  • Develop and execute a comprehensive demand generation strategy across ANZ to drive pipeline and revenue.
  • Own full-funnel campaign planning from awareness through conversion, aligned to regional goals and sales plays.
  • Partner with Sales and RevOps to define audience segments, territory priorities, and lead qualification criteria.
  • Design integrated campaigns across digital, paid media, ABM, email nurture, and content syndication.
  • Leverage global campaign assets and localize as needed to ensure regional relevance and impact.
  • Work cross-functionally with content, brand, and product marketing to ensure campaign alignment and brand consistency.
  • Contribute to the growth of AvePoint's pipeline and brand presence in the ANZ region through innovative marketing approaches.

Your Skills and Experience:

  • 5+ years of B2B marketing experience with a focus on demand generation and campaign strategy.
  • Strong understanding of the ANZ enterprise technology market and buyer behavior.
  • Proven track record of managing full-funnel programs and driving measurable pipeline impact.
  • Experience with digital advertising, ABM platforms, and marketing automation tools.
  • Strong analytical and project management skills with attention to detail and execution.

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