Lead Demand Generation Strategist

1 week ago

Sydney, New South Wales, Australia beBeeDemand Full time $150,000 - $180,000
Job Opportunity: Lead Demand Generation Strategist

We are seeking a skilled demand generation strategist to lead our efforts in creating and converting marketing demand.

  • Campaign Strategy & Execution: Design, launch, and optimize integrated demand generation campaigns across online and offline channels, including email, field activities, webinars, social media, paid advertising, and account-based marketing (ABM) to generate a pipeline of qualified leads.
  • Marketing Automation & Technology: Master our marketing automation platform to build and manage sophisticated lead nurturing workflows, scoring models, and database segmentation.
  • Ensure the seamless flow of qualified leads to the sales team.
  • Performance Analysis & Reporting: Meticulously track, analyze, and report on campaign performance, creating dashboards to showcase marketing's contribution to pipeline and revenue.
  • Use data-driven insights to continuously test and improve campaign effectiveness and ROI.

Key Requirements:

  • Minimum 10 years' experience in B2B marketing with a strong focus on demand generation, preferably in the SaaS or technology sector.
  • Bachelor's degree in Marketing, Business, or a related field.

Preferred Qualifications:

  • Marketing Automation Proficiency: Deep, hands-on experience with major marketing automation platforms.
  • Excellent business acumen in key markets, including APAC regions.
  • Data-Driven Mindset: Demonstrates a proven ability to analyze campaign data, interpret results, and translate them into actionable insights.

What We Offer:

  • A dynamic and collaborative work environment.
  • The opportunity to work with a talented team of professionals.
  • A competitive compensation package.

Work Environment:

  • Equal Employment Opportunity Employer.
  • Committed to working with applicants with disabilities.

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