Data-Driven Demand Generation Strategist

4 days ago

Sydney, New South Wales, Australia beBeeDemandGeneration Full time $160,000 - $200,000
Demand Generation Leader

We are seeking a strategic Demand Generation Leader to spearhead the development and execution of innovative marketing campaigns.

The ideal candidate will be an expert in marketing technology, utilizing data-driven insights to optimize every stage of the funnel. They will partner cross-functionally with sales, inside sales, product marketing, field, and content teams to ensure our strategies are aligned and our outreach is world-class.

Key Responsibilities:
  • Campaign Strategy & Execution: Design, launch, and optimize integrated demand generation campaigns across online and offline channels.
  • Marketing Automation & Technology: Master our marketing automation platform to build and manage sophisticated lead nurturing workflows, scoring models, and database segmentation.
  • Ensure the seamless flow of qualified leads to the sales and inside sales team.
  • Performance Analysis & Reporting: Meticulously track, analyze, and report on campaign performance, creating dashboards to showcase marketing's contribution to pipeline and revenue.
  • Use data-driven insights to continuously test and improve campaign effectiveness and ROI.
  • Sales & Marketing Alignment: Partner closely with sales, inside sales, and enablement teams to ensure a smooth lead handoff process, supported with targeted messaging and effective sales enablement materials.
  • Audience and Market Expertise: Develop a deep understanding of our ideal customer profile, buyer's journey, customer pain points, and collaborate with product marketing to ensure all marketing content and messaging are hyper-targeted, timely, relevant, and compelling.
  • Manage website and social media operations, including content management, sitemap, navigation, localization, and SEO/SEM/AI SEO and analytics.
Requirements:
  • Minimum of 10 years' experience in B2B marketing, with a strong focus on demand generation, preferably in the SaaS or technology sector.
  • Bachelor's degree in Marketing, Business, or a related field.

This role requires a results-driven marketer who thrives on connecting strategy to measurable business outcomes. If you are passionate about leveraging data-driven insights to drive revenue growth, we encourage you to apply.

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