Digital Commerce Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigital Full time $180,000 - $225,000
Key Responsibilities

Develop and implement a comprehensive digital commerce strategy that drives growth, market leadership, and seamless integration across channels. Define and deliver annual targets for eCommerce growth.

  • Maintain robust forecasting and performance reporting to give the business clear visibility of online trading performance.
  • Oversee the delivery of a best-in-class website that reflects the brand vision and customer-first philosophy.
  • Lead the end-to-end execution of new site functionality, working closely with technology partners and third-party agencies.
  • Drive ongoing conversion optimisation through rigorous experimentation (A/B testing) and advanced personalisation strategies.
  • Set the strategic roadmap for SEO, UX/UI, and customer engagement to continually expand the digital customer base.
  • Act as the executive owner of major eCommerce projects, accountable for delivery, timelines, budgets, and stakeholder management.
  • Support the Digital Product team with robust governance frameworks for backlog management, sprint planning, and release cycles.
  • Oversee the creation, curation, and execution of dynamic and personalised content across the website, ensuring relevance to customer segments.
  • Drive the integration of digital campaigns with brand, marketing, and CRM strategies to create a unified omnichannel customer journey.
Requirements

10+ years' experience in eCommerce with a proven record of delivering growth.

  • Demonstrated experience managing a P&L and delivering on commercial targets.
  • Strong leadership experience managing and developing large, high-performing teams.
  • Deep understanding of the key levers that drive online performance, including CRM, social, and customer engagement.
  • Advanced commercial acumen and analytical capability, with a focus on actionable insights.
  • Collaborative mindset, partnering effectively with supply chain, brands, buying, product, and other teams to achieve business objectives.
  • Strategic thinker with the drive and resilience to execute long-term plans.
  • Proven track record of working with product and technology teams to shape and deliver digital roadmaps.
What We Offer

A dynamic and supportive work environment that values solutions-focused, innovative, collaborative, and adaptable individuals who are motivated to make a difference.

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