Digital Commerce Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeEcommerce Full time $100,000 - $120,000
Job Overview

Gingerlilly Sleepwear is a luxury sleepwear brand known for its elegant, high-quality designs and commitment to delivering unparalleled comfort.

We are seeking an experienced e-commerce leader who combines a customer-first attitude with a highly organised hands-on approach.

Key Responsibilities
  • Lead daily site trading including product setup, inventory accuracy, pricing, and promotional execution.
  • Ensure the site is visually compelling, aligned with campaign activity, and updated across homepage, navigation, PLPs, and PDPs.
  • Conduct stock and sell-through analysis to inform merchandising and content decisions.
  • Partner with retail to align online product and promotions with in-store activity.
  • Manage external Marketplace integrations and sales.
Conversion Rate Optimisation & UX
  • Manage the CRO roadmap, using funnel analysis and A/B testing to optimise conversion and AOV.
  • Improve checkout, mobile performance, and user journey flows.
  • Support the forecast of conversion rates, AOV, returns, and total online revenue alongside the Interim Head.
Customer Experience & Service
  • Ensure a seamless onsite and post-purchase experience across checkout, fulfilment, and returns.
  • Implement tools and processes that make customer interactions efficient and on-brand.
  • Collect and analyse customer feedback to identify pain points and drive retention strategies.
Required Skills and Qualifications
  • Min 3 years in an E-Commerce Manager role.
  • Experience managing an online store using Shopify.
  • Proficiency with Klaviyo (or similar CRM/marketing automation platforms).
  • Familiarity with Gorgias (or similar customer service tools).
  • Proficiency in using digital marketing tools and tracking platforms, such as Ads manager, GA4.
  • Must have apparel/fashion sector experience and can demonstrate clear understanding of retail industry cycles, seasonality and other variables impacting consumer buying behaviour.
Benefits
  • Competitive salary + performance incentives.
  • The opportunity to own and grow a high-impact function.
  • A dynamic, supportive team culture.
  • Staff discounts.
How to Apply

To apply for this position, please send your resume and cover letter directly.

We will only be considering direct applicants.

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