Digital Commerce Strategist

3 days ago

Melbourne, Victoria, Australia beBeeEcommerce Full time $90,000 - $120,000
About the Role\

We are seeking a seasoned E-Commerce Leader to spearhead our e-commerce and marketplace channel growth. The successful candidate will oversee digital sales channel performance, drive revenue and profitability while managing team KPIs.

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Key Responsibilities:\
  1. \
  2. Website Trading & Merchandising\
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The ideal candidate will lead daily site trading including product setup, inventory accuracy, pricing, and promotional execution. They will ensure the site is visually compelling, aligned with campaign activity, and updated across homepage, navigation, PLPs, and PDPs.

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  1. \
  2. Conduct stock and sell-through analysis to inform merchandising and content decisions\
  3. Partner with retail to align online product and promotions with in-store activity\
  4. Lead best practice product merchandising strategies to fully leverage available customer data and tools\
  5. Manage external Marketplace integrations and sales\
  6. Manage the CRO roadmap, using funnel analysis and A/B testing to optimise conversion and AOV\
  7. Improve checkout, mobile performance, and user journey flows\
  8. Support the forecast of conversion rates, AOV, returns, and total online revenue alongside the Interim Head\
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Cross-Functional Collaboration:\

The successful candidate will work closely with various teams to ensure seamless onsite and post-purchase experiences for customers. This includes collaborating with the CRM, retention, and customer journeys teams to deliver exceptional customer experiences.

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Required Skills & Qualifications:\
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  • A minimum of 3 years' experience in an E-Commerce Manager role\
  • Experience managing an online store using Shopify\
  • Proficiency with Klaviyo (or similar CRM/marketing automation platforms)\
  • Familiarity with Gorgias (or similar customer service tools)\
  • Proficiency in using digital marketing tools and tracking platforms, such as Ads manager, GA4\
  • A strong understanding of the apparel/fashion sector and its industry cycles, seasonality, and other variables impacting consumer buying behaviour\
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Benefits:\
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  • A competitive salary + performance incentives\
  • The opportunity to own and grow a high-impact function\
  • A dynamic, supportive team culture\
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