Senior Brand Development Executive

2 days ago

Sydney, New South Wales, Australia beBeeSports Full time $150,000 - $170,000

Marketing Manager Job Description

We are seeking an experienced Marketing Manager to lead our marketing efforts in launching and growing a new sports retail business in Australia and New Zealand.

  • Craft and execute a full-funnel marketing strategy to drive sales, increase brand awareness, and improve customer engagement.
  • Leverage knowledge of the ANZ sports landscape to inform marketing plans, local activations, sponsorships, and community partnerships.
  • Develop and manage the integrated marketing calendar, aligning with retail events, sports seasons, and product launches.
  • Utilise AI tools, performance data, and digital insights to optimise campaigns, automate workflows, and improve ROI.
  • Activate local area marketing initiatives that connect stores with their communities, from grassroots events to ambassador programs.
  • Oversee the production of on-brand content for use across various channels.
  • Lead the go-to-market and grand opening strategies for each new store.

About the Role

  • 8–10+ years of experience in brand, retail, or digital marketing, ideally in sports, lifestyle, or omnichannel retail.
  • A deep understanding of the Australia & New Zealand sports ecosystem, including key sports, leagues, events, and audiences.
  • Proven experience managing end-to-end campaigns across multiple channels.
  • Strong digital marketing skills, with exposure to AI tools, automation, and performance analytics.
  • Strategic thinker with a strong bias for action and delivery.
  • Excellent stakeholder management and communication skills.

The successful candidate will be offered a competitive salary and benefits package.

At our company, we value diversity and inclusion, and welcome applications from candidates from all backgrounds.

We are committed to creating a safe and inclusive work environment for all employees.

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