Head of Brand Development

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $125,000 - $175,000
Job Summary

This is a senior marketing position responsible for leading our ANZ business with a focus on driving profitable market share growth.

The successful candidate will be accountable for developing and executing an effective marketing strategy across multiple channels, including social media, events, and loyalty programs.

Main Responsibilities
  • Marketing Strategy: Develop and execute a comprehensive marketing strategy that drives awareness, consideration, and sales across the ANZ region.
  • Loyalty Program Management: Oversee the local Beauty Pass program, ensuring strong execution of rewards, birthday offers, and critical member CRM journeys.
  • Brand Partner Marketing Support: Work closely with regional brand partnership teams to develop plans that drive strong growth and support for key brand priorities.
  • PR & Social Media: Collaborate with the regional PR & Social team to unlock high-quality earned content relevant in ANZ and create opportunities for beauty influencers in regional and global opportunities.

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