A Marketing Leader to Drive Customer Engagement

1 week ago

Sydney, New South Wales, Australia beBeeProductMarketing Full time $130,000 - $140,000

Job Title: Product Marketing Manager

About the Role

We are seeking an experienced Product Marketing Manager to join our team. As a key member of our marketing function, you will be responsible for developing and executing product marketing strategies that drive customer engagement and revenue growth.

In this role, you will work closely with cross-functional teams to position products effectively, develop compelling content, and automate marketing campaigns using our CRM system.

You will also conduct market and customer research to inform audience targeting and messaging, create engaging product content that communicates our value proposition, and oversee product launches and feature releases.

Your Key Responsibilities
  • Develop and execute comprehensive product marketing communications plans
  • Collaborate with cross-functional teams to position products effectively and develop compelling content
  • Utilize our CRM system to automate marketing campaigns, manage customer segmentation, and deliver targeted communications
  • Conduct market and customer research to inform audience targeting and messaging
  • Create engaging product content that communicates our value proposition and drives product adoption and customer retention
  • Oversee product launches and feature releases to enhance customer engagement
Your Qualifications

To be successful in this role, you will need:

  • 5+ years of experience in product marketing, ideally within a software or technology company
  • A strong insight-led approach with the ability to understand and cater to customer preferences

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