Strategic Partnership Development Lead

3 days ago

Melbourne, Victoria, Australia beBeeGrowth Full time $100,000 - $120,000

Regional Partnership Manager APAC

The role of the Regional Growth Partnerships Manager covers Australasia, South East Asia and other areas of Asia as regulations permit. As a key individual contributor, you will have hands-on responsibility for our network of affiliates, influencers and key opinion leaders (KOLs) in your region.

You will be the point of contact in your regional area for implementing product marketing campaigns and launching partnership initiatives. Your primary focus will be on delivering measurable improvements in KPIs by developing and implementing initiatives that meet your regional partnership targets.

Responsibilities:

  • Develop and execute tailored partnerships initiatives to drive growth across product areas such as crypto, cards, and more.
  • Identify opportunities and build a prospect pipeline of new affiliates, influencers and KOLs.
  • Propose and implement partnership recruitment and retention strategies.

Hands-On Partnership Management:

  • Act as the initial point of contact for partnership escalations in your region, managing relationships with affiliates, influencers and KOLs.
  • Collaborate with marketing and product teams to send regular regionally-applicable newsletters to your partners.
  • Work closely with our external agency to design, implement and optimise partner campaigns - ensuring clear communication and on-time delivery.

Cross-Functional Collaboration:

  • Collaborate with Marketing, Product, Legal and Analytics teams to develop integrated partnership processes seamlessly into existing workstreams.
  • Serve as the primary point of contact for regional partnerships, working closely with our agency to prioritise projects and resolve issues efficiently.
  • Respond to briefs from product marketing teams and support them in designing appropriate partner support for new products and features.

Performance Monitoring and Optimisation:

  • Use tools like Tableau, Impact.com and Google Analytics to measure partnership performance on a daily basis.
  • Report against KPIs and generate data-driven insights to refine your initiatives, partnerships and strategy.
  • Provide regular, actionable, reporting to various stakeholders to support agile decision making and continuous improvement.
  • Deliver pitches for incremental budget to support brand awareness, marketing campaigns and product launches, to the VP of Growth Partnerships and SVP Growth.

Staying ahead of trends:

  • Monitor industry developments, and engage with partners, to keep our partnerships offering competitive and innovative.
  • Attend industry and partnerships events to represent our brand, source new partners and learn from industry trends.
  • Be an expert in the impact.com platform to support regional users with occasional troubleshooting or questions.

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