Data Driven Marketing Specialist

2 days ago

Sydney, New South Wales, Australia SBS Full time

SBS is a leading media organisation that produces trusted and engaging content for all Australians. As a data driven marketing specialist, you will be part of the Audience Data & Insights team, which thrives to accelerate the growth of SBS On Demand in the streaming space.

This full-time position reports into the Audience Data Engineering Lead and focuses on developing and implementing the Customer Data Platform (CDP) strategy. The ideal candidate will have experience with CDP/DMP tools such as Adobe Real-time CDP or Audience Manager and be able to translate complex data into meaningful audience segments.

Responsibilities include making a difference by being part of an organisation dedicated to driving social cohesion, working collaboratively with marketing stakeholders to implement and develop CDP capabilities, supporting the delivery of CDP roadmap to maximise use of the tool by marketing team, gathering and defining business requirements, translating requirements into actionable user stories for technical implementation, identifying opportunities to leverage data across the business and drive a data-driven culture, and enabling product-led growth of the business.

You will also support marketing stakeholders in regard to advanced CDP segmentation, activation, personalisation, email campaigns, digital advertisements and new capabilities, establish best practises that ensure effective governance and reporting of CDP segments, create product documentation and training materials, and champion CDP capabilities and drive its adoption with marketing team.

The estimated salary for this role is $120,000 - $150,000 per annum, depending on experience. You will also have access to benefits such as flexible working arrangements, professional development opportunities, and a dynamic work environment.

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